After its rapid rise in the 2010s, Tinder is now in decline. Increasing competition, various controversies around the image and algorithm of short-term dating apps have undermined the former queen of the industry. Today, the firm is therefore trying to reinvent itself by starting a business by protecting its reputation, arguing that it is possible to find true love with a simple swipe to the right.
This strategy is suitable Tinder Vault. In this respect, if this new subscription sounds interesting to you, we recommend that you familiarize yourself with the price before jumping in. Actually, the Vault, in theory, 500 dollars a month. Only this. The offer is still being developed at Tinder offices, but its CPO, Mark Van Ryswyk, is looking forward to its launch. “I always say to myself: ‘I already asked for this yesterday. And of course, it doesn’t work that way.” did he declare
Tinder wants to start a subscription you can’t afford
At this price, it seems legitimate to ask the question of profitability. So what additional features does Tinder Vault bring? Now, we still don’t know Mark Van Ryswyk still refuses to say more about this mysterious formula, other than that will focus above all on quality matches. It should be noted that Tinder’s current paid formulas provide access to unlimited swipes, priority over matches, and even greater profile visibility.
Anyway, although it sounds really tempting, it’s still a little early to shoot the ambulance. Although Tinder does not hesitate to communicate about this subscription, it is still possible that the project will be canceled and will not see the light of day again. Also, if you find this formula expensive, know that it is still far from the price requested by The League, another dating app from the Match group, which is also paid. 1000 dollars a week.
Source : Fast Company
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