TikTok is working on paid subscriptions like Instagram

We conveyed the information in our columns yesterday: Instagram now offers paid subscriptions to influencers. This functionality is currently only The 10 biggest influencers on the platform, but if the goals are met, this scope will be expanded to include more creators. For the company, this is first and foremost a test. But the long-term goal is to provide influencers with monetization tools to fund content creation. This will also reduce the number of content that is actually covert promotion.

Subscriptions have been leaking since last year. And their launch will logically encourage other platforms to adopt the same strategy. In fact, TikTok also plans to offer similar monetization tools to its creators. Company spokesperson Zachary Kizer confirmed the information to our colleagues at The Verge. It even explains this The concept is currently being tested. But it would be different from Meta’s social network.

TikTok is also testing paid subscriptions with influencers

Of course, implementing a system similar to Instagram will help creators earn money from the content they produce. But TikTok’s model is different from Instagram’s. In fact, the platform is based on an algorithm responsible for placing content on the personalized “For you” page, allowing each user to discover new creators to follow. However, the subscription system will prevent creators who choose to charge for access to their content from appearing on this page. As a result no one would discover them.

So the ideal would be to provide some level of detail. This way, creators can determine which content should and should not be monetized. Free content appears on “For You” pages and will act as “loss leaders”Higher quality content will be available only to paying subscribers. And TikTok will work on this solution with influencers testing the system. Good news for anyone who can’t make enough money from their viewers. TikTok does not disclose how long this testing phase will last or whether this solution will continue. But it will be interesting to compare the strategies of the two social networks and the reaction of influencers.

Source : Border