TikTok has reportedly found its buyer, and it’s far from good news

In a context tiktok facing increasing pressure ban threats after admitting that some users’ data was stored in China. Bipartisan support for the bill, which President Biden also supports, imposes a decisive choice on the platform: leave ByteDance or leave the American market.

Microsoft is a potential target of this acquisition. This possibility presents the company with an opportunity to return to racing with a younger audience after an aborted attempt in 2020. new potential buyers We just entered the scene. These increase the tension between protection of personal data And freedom of expression rightsmay lead to consequences that go well beyond the scope of application and Affects millions of users.

TikTok’s potential buyer is worried

Bobby KotickKnown for having more than 30 years at the helm of Activision Blizzard, is showing great interest in acquiring TikTok. His proposal was announced at a conference dinner attended by the likes of Sam Altman. CEO of OpenAIand Zhang Yiming, Chairman of the board of directors of ByteDanceThe platform’s parent company could radically change the media landscape if it comes to fruition.

Indeed, Kotick’s tenure at Activision Blizzard It ended in controversywith serious accusations about company culture and the handling of harassment allegations. The idea that he could take the reins of TikTok, a platform that is at the heart of the lives of millions of users. raises legitimate concerns regarding the future management of the application. Moreover, OpenAI’s potential involvement This acquisition makes things even more complicated.

It is also the use of platform data. training artificial intelligence models This raises concerns about privacy and the ethics of exploiting user-generated content. This possibility could profoundly transform TikTok.moving the platform away from its origins by making the app less personal and perhaps a little too nosy about our lives.

Source : Wall StreetJournal