Snapchat rivals TikTok by adding music to all your Snaps

New Zealand and Australia were the first to test it, with the rest of the world (iOS users at least) eventually able to take advantage of it. Snapchat finally launches SoundsA new feature that will compete with Tik Tok, which allows you to add music to your Snaps. Until then, users could only share songs on Spotify. Now they can Personalize their content by adding one of the millions of titles available in the app catalogThis was achieved through partnerships with Warner Group Music, Universal Music, Merlin and many more.

Whether the Snap is shared to a story or sent directly to a friend, users will be able to find the artist’s name, song title, and album cover. Ability to play the full song on Spotify, Apple Music or SoundcloudHowever, Snapchat clarified that this last option is not available for the entire catalog.

The company may have found an effective way to respond to its Chinese rival for now. allows you to listen to only one excerpt the title used.” “Music makes video creation and communication more meaningful. A more personal way to share music with your closest friends”He added, before announcing the possibility of creating their own sound in the near future.

Can Snapchat really compete with Tik Tok?

If Instagram copied Snapchat a few months ago by integrating self-destructing messages, the tide seems to have turned. The ability to add music to short videos, popularized by Tik Tok and later adopted by Reels, is the biggest trend of the moment.

Despite being used by 90% of 13-24 year olds (more than Facebook, Messenger, and Instagram combined), Snapchat hasn’t been able to ignore the Chinese app’s flashy arrival on the market. With YouTube recently making Shorts official, specifically to compete with TikTok, the little yellow ghost has been left behind.

To ensure its success, Snapchat has enlisted Justin Bieber and Benny Blanco to offer exclusives of their new song “Lonely” to its users. The company has yet to give a release date on Android.