Remember Dubsmash? Back in 2014, this app was a hit, allowing you to replay your favorite movie scenes. The principle is simple: you choose a sound, a line, or music, and then film yourself doing the playback. If the concept sounds familiar to you, you should: TikTok is more or less based on the same concept.. So it’s no coincidence Reddit announces acquisition of Dubsmash according to him this sunday “underrepresented video creators and users on social networks”.
However, the app turned out to be one of the few apps that can boast of competing with TikTok. With 350 million downloads and 6 billion videos createdThe Chinese giant is approaching and 50 million active users. Additionally, Dubsmash has already won $20.2 million during fundraising. if we add 52 million subscribers on RedditThe stars should in theory align before Facebook to face the most downloaded app of 2020.
Reddit wants to support video creators
As Reddit points out, “video is increasingly at the center of how people want to connect” Moreover at the center of competition between platforms. Indeed, TikTok can compete with Youtube by allowing 3-minute videos to be posted. “IMMORTALITYWe are committed to providing the best possible tools people need to find, create and interact with each other through video. We also look forward to bringing our teams together to combine Dubsmash’s unique creator experience with Reddit’s community growth engine.”.
Dubsmash, on the other hand, announced that he wanted to create it. “A safe and pleasant platform for underrepresented communities”, To which Reddit CEO Steve Huffman replied: “Reddit and Dubsmash have a deep respect for how communities come together. […] It is clear that our roles are closely interrelated and that our community-driven platforms can coexist and grow as we learn from each other.”. Dubsmash’s services will therefore soon be integrated with the Reddit site and app. According to the agreement, Dubsmash won’t lose its platform and will protect its own brand.
Source : ZDNet
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
