Lydia: investing in exchanges and cryptocurrencies accessible to everyone

Lydia Trading aims to democratize the simultaneous trading of assets in cryptocurrencies or stocks for all users, regardless of their budget or their knowledge of the financial markets. All with a practical and intuitive interface and without unnecessary costs.

The French Lydia app has been enriched with a new trading function. The purpose of the platform is to facilitate access to investment while offering advantageous and transparent conditions to its customers. Investing in financial markets and cryptocurrencies has never been more accessible to everyone.

Best time to invest?

Lydia’s trading service reaches the market at the right time. The French are increasingly interested in investing in the stock market, a trend accelerated by the health crisis. According to figures from the Financial Markets Authority (AMF), we have seen 410,000 new investors come to France since 2020 and the growth has not stopped. A similar observation can be made for cryptocurrencies, which are attracting more and more investors.

These alternative investments are also on the rise because traditional banks currently offer their clients few advantageous investments. With low interest rates and high inflation on passbooks, saving has become synonymous with losing money. To expect greater return on investment from the financial products of well-established institutions, you should look to more innovative solutions like Lydia’s trading service.

Complete yet accessible features

Lydia users do not need to download any other application to access this new service, the new functions are available to all users with a verified profile directly from the Lydia application interface, without having to provide supporting documentation. In addition, Lydia urged Bitpanda, a serious player in the market with a secure and reliable technical infrastructure, to offer this service.

This selection allows Lydia to offer its clients access to many types of cryptocurrencies, the entire CAC 40, as well as a large number of European and American companies traded on other exchanges, including major Tech groups. In total, over 200 assets will be available at launch. You can even invest in precious metals such as gold, silver and platinum.

Investing is simple: just use the money in your Lydia account. And when you sell, you immediately get the money in the same account. Transactions are carried out according to the highest security standards and comply with the MiFID II directive on markets, especially in financial instruments.

In order to always leave the user freedom of choice and facilitate their transactions, Lydia’s trading service offers the opportunity to invest from just one Euro. Therefore, you have the opportunity to understand how trading with small sums for beginners works before moving on to the serious stuff after making sure you understand all the features and possible risks. An advantage over many banks and brokers that require high minimum amounts to enter the world of investment.

Helping investors make the right choice

Thanks to Lydia, investors have the opportunity to invest 24/7. Also, the app does not charge unnecessary fees on transactions, unlike most other services that charge exchange fees, transaction fees, entry and exit fees… With Lydia’s trading function, there is none of that. Also, the platform tries to maintain tight spreads to limit costs.

That’s why Lydia relies on its practicality to provide investors with in-app tools to better choose the assets to apply for. Information, tables and graphs are provided to make informed decisions and invest in assets at the right time.

Lydia was already an interesting app for having a current account, managing joint accounts, savings and mobile payment, now it has become an all-in-one service that lets you invest in assets and cryptocurrencies with ease. This should entice new users to join the 5.5 million already using the app.

This article was co-written with Lydia.