The lawsuits filed between Epic Games and Apple (regarding the removal of Fortnite from the App Store) continue to surprise us. Following the revelation of the underside of negotiations between Epic and Sony regarding cross-play, the following documents emerge at the hearing: Correspondence between Apple and Facebook from 2011.
At the time, the social network wanted to offer an iOS app compatible with the iPad for the first time on the App Store. Facebook CEO and founder Mark Zuckerberg wanted to integrate games and apps directly into the app. Scott Forstal, who was in charge of software development at Apple at the time, had to negotiate with Zuckerberg and force him to lower his goals.
Steve Jobs wasn’t a big fan of Facebook
“I just talked to Mark about how they shouldn’t include embedded apps in the Facebook iPad app; neither an embedded web page nor a directory of links to Safari.” Scott Forstal explains this in an email he sent to Apple’s marketing chief Phil Schiller and the company’s then-CEO Steve Jobs.
Apple was clearly under the impression that Facebook was trying to offer some sort of alternative app store that could undermine the App Store on iOS. Trying to change the company’s position, Mark Zuckerberg relaunches Scott Forstal with several counteroffersIncluding the lack of a built-in app list. On the other hand, the young billionaire asked Apple to be able to automatically redirect the user to a third-party application (if it is pre-installed) if he clicks on a link on Facebook.
Steve Jobs flatly rejected this last request.. In an email responding to Apple founder Scott Fortsal, he states: “It seems reasonable if we eliminate the third Facebook offer”. Note that Jobs misspelled Facebook. In English, “feces” means “”.“Excrement.” Steve Jobs, either accidentally or jokingly, named the emerging social network “cacabook.”
Source : CNBC
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