Facebook Takes On Apple And Its New Privacy Rules

We told you about this yesterday: Apple made a sensational announcement regarding privacy in its ecosystemApple now forces developers to strictly respect the privacy of iOS users. Much more transparency into how they use their access permissions in their applications. They are specifically required to complete a New survey on honor As soon as we publish an app or update to the App Store, Apple will use the responses to this survey to assess whether the publisher in question is transparent and honest if there is an issue. With Key risk of your account being suspended and the app being removed from the platform.

Besides, Any use of personal data must be accompanied by an “opt-out” process.. In other words, developers no longer have a choice and must obtain user consent. Apple claims to have taken into account the recommendations of the European GDPR, the famous regulation on the protection of personal data. With the aim of making this a global standardIt forms the basis for similar legislation the firm is pushing for in the United States.

There is no question of questioning Facebook’s economic model based on the exploitation of personal data

A priori, More reasons to applaud Apple – the economic model has always been based on more expensive products than competitors, rather than using the personal data of its users for advertising purposes, as we know. Obviously, not everything was perfect so far, because tracking occurred in many third-party applicationseven though it has been relatively under control for some time. But the iOS ecosystem is now the only one that truly protects users from malicious tracking Since the implementation of these new rules.

But this new initiative immediately raised concerns Angry reactions from other internet giants. especially Facebook Which way does it go? Accuses Apple of anti-competitive practices for this very reason! In his message titled “Stand up to defend small businesses”, the CEO of the social network says: “Apple’s new policy in iOS 14 The detrimental impact on many small businesses trying to survive on the free internet “Today, we are all more committed to it than ever before.” The executive shamelessly blames Apple; anti-competitive practices due to its control over the app store.

According to Mark Zuckerberg, the new rules will really make the brand shine with the support of app developers and small businesses. We almost wonder if the entrepreneur’s comment was meant to be humorous: Facebook has been highlighted many times for its anti-competitive practicesFor example, it could go as far as copying Snapchat’s functionality or buying up its biggest rivals, such as WhatsApp and Instagram, one by one, to dry up its user base.Today, there is no real social network left that can compete with Facebook..

And we’re not even talking about it private lifeon which topic Mark Zuckerberg’s social network has no lessons to teach. For example, it’s really hard to forget the Cambridge Analytica scandal. Apple believes the new rules don’t mean Facebook needs to change “The way a social network tracks its users and creates targeted advertising.” Apple thinks the only real consequence will be that Facebook will have to let iPhone, iPad and Mac users choose whether they accept the permanent collection of their personal data to use the social network.

“We think it’s just a matter of Stand up to defend our users“says Apple with a bit of sarcasm. Kim continues: “Users should know when their data is being collected and shared with other apps and websites, and they should have the choice to allow or not allow this.” Touch? Finally, let’s also point out this Facebook and Google are currently the target of a complaint in the United States for anti-competitive practicesThe two firms would agree to take over half of the global online advertising market. 40 American states have also filed complaints against Facebook, accusing it of monopoly and demanding its removal.

Source : Mashable