On mobile, in-app purchases are a business for Apple and Google because they are paid a percentage for each transaction. Some, like Epic Games in Fortnite, have tried to get around this rule, but it hasn’t gone so well. Facebook has found the solution: use its own Facebook Pay service. HE It currently only concerns the Stars.
The social network has found a simple way to make money from streaming without mentioning money. In Live, it is actually possible to send Stars to creators (by commenting on the content), which allows them to earn money. These Stars are paid for, of course, but to obtain them you need to use the site’s wallet, Facebook Pay, and Not by Apple or Google’s system.
Facebook is cheating to avoid paying commissions to Apple and Google
Facebook welcomed this decision and argued that this price reduction allowed it to offer these stars at prices impossible to achieve through the traditional system. During this month of December, the social network even takes the opportunity to run promotions by offering bonus stars with every purchase. For example, if you buy 530 stars for 10 dollars, you will be given 420 stars. Something important. For this reason, Facebook bypasses Apple and Google regulations but without exposing himself to the wrath of two giants.
The stars reward a creator. For example, in a live video you can send 500. Creators receive a reward (money) for achieving goals. It’s a way to fund content without ever mentioning money. Facebook wants to highlight this system at the end of the year with Star Parties, timed events where creators must collect as many stars as possible.
Stars are used for life, but Facebook has announced that they may take on a more important role in the future, as they can be distributed through the news feed, in videos in the Watch tab, and even in Reels.
