We’ve told you about this a few times, Apple may introduce a new music streaming service next June to compete with Spotify and Deezer. The boss of the latter made this point clear in an interview with the magazine. Difficulties on March 30
Deezer co-founder Daniel Marhely reassures him, “flow will come”. According to Snep, in 2014 this market earned justifiably €73 million in revenue, surpassing the pay-per-view market (€54 million) for the first time, driving the success of Apple’s service iTunes. Apple has fully felt the turn of the wind and must offer its solution. And his fist strength “frightened” To Deezer’s boss.
They can hurt us by signing exclusive deals with big companies, corporations, artists, or coming up with a very aggressive price. – Daniel Marhely, co-founder of Deezer –
His biggest fear is that the firm has managed to negotiate exclusivity with market players. The European Commission is on watch, but if Apple gets what it wants, it could upset Deezer.
With 10 Euros a month we target music lovers but with 5 Euros we blow everything up, that’s the right price. – Daniel Marhely, co-founder of Deezer –
In order to resist, the young boss assures him, you have to play at the price. It is certain that it will reach the general public with 5 euros per month.. Because for now, it is music lovers above all who subscribe with 10 euros per month.
- Also read: Jay-Z challenges Deezer and Spotify with music streaming service Tidal
The problem is Deezer will have to manage to deliver that price without changing its already very low margin: 5%. the only way to get there persuading record companies to lower catalog prices. How ? By terminating the free listening requested by the latter.
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