Data collection on Facebook: it’s worse than you think

Facebook collects data from users, It’s not a secret. We especially remember the statements that sensitive medical data was collected by the social network on hospital sites. This app contains sharing personal information and health have already highlighted privacy concerns and raised doubts about the social network’s legal compliance. Data protection.

Likewise, recent reports Surveillance implemented by Facebook Messenger show scope collection of personal data. A chart shows how the app analyzes user communications and habits, reinforcing concerns about the use of this information specifically for ad targeting.

More than 48,000 companies can send your data to Facebook

Study conducted by Acxiom, a company specializing in collection, analysis and data collection sell data revealed to consumers that: Facebook takes data on average 2,230 different companies For each of the 709 volunteers who participated. One particularly striking case revealed that almost 48,000 different companies provided information about a single volunteer. In total, the platform’s data archives showed: 186,892 companies had provided data on all study participants. This underlines the magnificence scope of data collection It is managed by the social network owned by Meta.

According to the same research, companies using Meta’s advertising platform Sends consumers’ personal information and purchasing habits (to Facebook, Instagram, Threads, etc.). This data is then used to target ads. The study also found: 96% of archives number of participants information shared by data brokers like LiveRamp, A subsidiary of Acxiom. A variety of organizations, from large retailers like Home Depot, Walmart, and Amazon to smaller companies, are involved in this vast market. data sharing process.

In response to Meta’s extensive surveillance, you can check out our Facebook: How to Stop Meta from Tracking You guide for practical methods. allows you to limit ad tracking. This approach, encouraged by consumer rights groups, provides platform users with Effective ways to strengthen their privacy.

Source : axiom