The streaming service will soon force users to choose between three new options: an ad-supported plan for $6.99, a standard ad-free plan for $15.49, or a premium 4K streaming plan for $22.99 per month. While offering options isn’t necessarily a problem, Here’s the method Netflix used to implement this amazing change.
There have been reports of subscribers being locked out of their accounts weeks before their subscriptions were due to expire. One user shared a photo on social media showing a TV screen that reads: ” Your last day to watch Netflix is July 13. Choose a new subscription to continue watching “. This brutal cut announcement, user paid for one month of serviceNaturally, this upset many loyal customers.
For those faced with this ultimatum, the options are clear but not all that appealing. The cheaper option now comes with ads, a big change for those used to uninterrupted viewing. On top of that, maintaining an ad-free experience will cost subscribers at least $3.50 more per month, a price hike that many say is unfair.
Netflix users in Canada and the United Kingdom are currently affected by the suspension of this plan, andFrench subscribers will soon face similar changesThe company’s strategy appears to be a calculated move to increase revenue, potentially by increasing viewership or forcing users to upgrade to more expensive packages. If Netflix has the right to adjust its offering, the way it’s made the switch clearly leaves much to be desired.
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