If there’s one announcement users never want to hear, it’s ads coming to their favorite apps. However, Meta has long since branched out into Facebook and Instagram, and until recently offered a paid subscription to get away with it, WhatsApp has always been spared until now. But it doesn’t last long. Maybe.
It all started with an interview with WhatsApp CEO Will Wathcart for Brazilian newspaper Folha de S. Paulo. When asked what the app’s main sources of income are, the latter shyly opens the door. So everything will start with the Communities tab. And it should stay there.
WhatsApp is into advertising, but for professionals first
“We can offer additional paid services to these businesses, for example helping them run ads on Facebook or Instagram.”He begins by putting the latter before his service. “Click WhatsApp”, Opens the company’s Communities tab. a solution “much easier than creating a website”According to that.
Sure, but what about actual ad inserts on WhatsApp? Wathcart wants to be reassuring at first. According to him, there will never be ads in users’ inboxes. “We don’t think this is the right model. People don’t want to see ads when they open their inbox »he insists.
Yes but… “There may be advertisements in other places too” he adds. “For example, Communities may charge a subscription fee, be exclusive to paying members, or owners may want to promote the channel. »
So there will be no ads in the main tab of your email, at least for the foreseeable future. If you never use the Communities tab, you will not be affected by this integration if it is available. However, it is hard not to think that Pandora’s door has just opened.
Source : Folha de S. Paulo
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