Facebook wants to (re)conquer young Internet users, for which TikTok is now the reference platform when it comes to short-form videos. To do this, Meta decided to refresh the app’s video tab. Appropriately renamed to “Video”, it will offer users Reels, also live videos, music videos or creators’ videos Additionally, the tab will include a “For You” section presenting the videos selected for you by the algorithm.
While the video format has always been more important across all platforms, Facebook has so far focused heavily on longer videos. However, TikTok’s phenomenal success with teens has forced Mark Zuckerberg and Meta to react. The general opinion is that Facebook is a good platform for sharing text content, but Instagram is more suitable for image sharing (pictures and video). While Facebook has more than double the number of active monthly users compared to TikTok (2.38 billion versus 1.06 billion), the growing popularity of the Chinese social network is a real danger to Mark Zuckerberg’s company.
Facebook turns to Instagram a little more to compete with TikTok
That’s why the new “Video” tab is Meta’s attempt to save Facebook users who go to TikTok. As we can see, the company is reusing recipes that fueled the success of its other social network, Instagram. So we will notice that the new “Video” tab is better highlighted and offers new functions. search videos by hashtag.
On top of that, Facebook also offers: Video editing tools for reels Meta is said to have invested heavily in Artificial Intelligence to improve recommendations in its “For You” section. The new “Video” menu will initially only be available to users located in North America, namely the United States, Canada, and Mexico.
Source : interaction
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