Intrusive ads are particularly negative for the user experience. Google decided to fix the problem all over again by launching a native ad blocker in Chrome. based on criteria set by the rules. Coalition for Better AdsA global alliance that includes players like Google, Facebook and Microsoft and works for responsible advertising practices. Google announced this week that it’s expanding its ad blocker beyond North America and Europe to cover every country in the world. The firm took the opportunity to praise the system’s effectiveness after several months of testing.
Google Chrome: Site publishers comply with rules thanks to ad blocker
As a reminder, good advertising practices are based on a few principles, according to the Coalition for Better Ads. Ads that are considered negative for user experience are, for example, those that take up more than 30% of the screen on a smartphone, those that show a countdown by covering the entire screen, ad videos that start autoplaying, sticky pop-ups. Do not cover or cover part of the screen. Google goes a little further by introducing a feature in Chrome to mute the sound on noisy sites.
After almost a year of availability, Google says Chrome’s built-in ad blocker helps shake things up many websites force their publishers to abide by the rules.
Chrome’s implementation of Coalition standards has enabled many website owners to improve the advertising experience on their sites in ways that benefit users.
- Also read : Chrome 71 launched: Google improves Adblock, here’s the news
According to Google, many website owners have changed the structure of the ads on their sites. As of January 1, 2019, two-thirds of publishers with bad practices adhered to the Better Ads standards.
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