A few days ago, we learned that Netflix is working with Microsoft on its next ad-supported offering. The streaming service is Microsoft’s “ global technology and advertising sales partner When launching this cheaper option.
Netflix co-CEO Ted Sarandos confirmed a few weeks ago that Netflix will soon launch a new advertising formula, and we now know that Microsoft will be in charge of advertising. The fact that this new and cheaper formula comes with ads should allow Netflix to entice more users to subscribe to its platform, but Such a rapprochement with Microsoft could also hide larger ambitions.
According to him, no other company that Netflix could have partnered with could complete the $100 billion acquisition that the company needed for financial or regulatory reasons. ” Netflix may be looking for a release said Martin. ” Netflix is trying to approach Microsoft in hopes that it will come back and buy Netflix after digesting Microsoft’s purchase of Activision “.
As a reminder, Netflix has been struggling financially for the past few months after the company announced it was losing subscribers for the first time since 2011. Netflix also confirmed that it expects to lose millions more subscribers in the coming months.. So its takeover by Microsoft could allow Netflix to continue developing and creating even more original content.
Source : yahoo
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