Today, if you want to buy and manage a paid app subscription on Android, first download app, then carefully read through all the subscription plans to choose the one that suits you. Then, if you want to make a change or unsubscribe, the procedure is not so easy. And figuring out where to start this process isn’t easy either.
To make this easier, Google has decided to overhaul subscription management in the third version of its toolkit. Google Play Billing Library (GPBL). GPBL is a service dedicated to app developers to monetize their products in the Play Store: unit purchases, in-app purchases and subscriptions are supported.
Subscribe before downloading the app
This new version brings two new features: sale and management of the subscription directly from the Play Store. Therefore, before downloading an app, consumers know that this part of the service is paid. And he knows how much it costs. This will change the vision of users in certain so-called free apps.
It doesn’t end there. A new install button will appear on the product page of the respective apps soon. This button allows you to: subscribe to a subscription before installing an app. Just below it will be integrated a new addendum that allows customers to know the details of their subscription and, if any, promotional offers (for example, temporarily free).
Finally, Google has updated the Play Store Terms of Service with new subscription-specific articles. Hidden costs, unclear billing information, and detailed printing terms and conditions It’s forbidden now. Here, too, the goal is to provide greater clarity and transparency to avoid bad experiences for the consumer.
Source : TechCrunch
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