At the end of 2020, Carl Pei left his position at OnePlus just before the launch of the OnePlus 8T. To reassure the fan community, the young man assured that he has other upcoming projects in the tech world.
In January 2021, That’s why Carl Pei announced that he has created his own brand., mysteriously called “Nothing”. During the launch, OnePlus’ former boss mocked: “It’s been a few years since we’ve seen anything really exciting in technology. It’s time to breathe new life,” he said.
Carl Pei teases Nothing’s wireless earbuds, future AirPods rivals?
At launch, Nothing set the tone for the brand’s philosophy: “The technology is advanced enough that it has to be deleted to not let anything appear”. With this in mind, the young firm will thrive a complete ecosystem of interconnectable productsCarl Pei reveals it in an interview with colleagues from Bloomberg.
For starters, Nothing will market a pair of Bluetooth-enabled wireless headphones in the summer of 2021. Unfortunately, Car Pei does not mention the features of this first long-awaited accessory. The earphones will likely try to rival current market leaders, Apple’s AirPods.
The London-based firm has raised $7 million to develop its products. Between Flagship supporters of nothingAt Apple, we find Tony Fadell, co-founder of the iPod, Kevin Lin, co-founder of Twitch, Steve Huffman, CEO of Reddit, or Youtuber Casey Neistat. What do you expect from Carl Pei’s brand? Can nothing prevail against established brands? We look forward to your feedback in the comments.
Source : Bloomberg
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