Tik Tok kicked the anthill hard and surprised the world with its success. Therefore, it makes sense to see the competition trying to imitate it. We can talk about Instagram with its reels, but soon another competitor will enter: Youtube. The platform introduced the Shorts format a few months ago. These are videos of a maximum of 15 seconds, shot vertically and designed to be shared as much as possible. Shorts is currently only available for full testing in India. It was cut for youtube, because 3.5 billion views per day are mentioned. Thus, Shorts will have the right to broadcast internationally.
Youtube announces that Shorts will be distributed as beta In the United States in the coming weeks. No news yet for Europe, but the old continent will sooner or later follow. Therefore, a new competitor in the field of viral videos will try to steal its place from Tik Tok. The beta requires the app to undergo major changes before the “official” release, but the format should not. Now we wait to see if this attempt by YouTube against Tik Tok will fail.
Youtube develops mobile app
At the same time Youtube announced improvement of mobile application in several points. For example, segmentation will now be automatic and a new interface will appear under the videos to get where you want them. Likewise, with Youtube Music, you will be able to further customize your music mixes.
The interface under the videos has also been revised, especially natural integration of product pages It will redirect you directly to the purchase page. Hidden improvements to the platform that should arrive in the coming weeks.
Source : YouTube
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