Last year, Google lifted the curtain on “Privacy Sandbox,” a new ad targeting method based on the collection of aggregated browsing information. Mirroring Apple, the Mountain View giant limit the amount of data collected by apps.
This anti-tracking device is similar to the anti-cookie measures taken in Chrome. Since Chrome 92, Google has stopped Internet users’ advertising cookies. FLoC technology (Combined Learning of Cohorts or “federated group learning” in French). This grouped approach helps prevent advertisers from targeting individual Internet users.
Google prepares for the arrival of Privacy Sandbox to Android
The company announced the full functionality of Privacy Sandbox in 2021, before announcing its arrival on Android last February. Google published the walking speech first developer preview. This preliminary release allows app developers to get used to this new system.
“With Privacy Sandbox on Android, our goal is to develop effective, privacy-enhancing advertising solutions where users know their information is protected and developers and businesses have the tools to do so”He explains Google in a blog post.
To ensure a smooth evolution, Google provides a Runtime SDK, system images, an emulator, and extensive developer documentation to make third-party SDKs work. “This is a preview, so some features may not be implemented yet and features may change”says Google.
According to the latest news, Google will offer the first beta version of Privacy Sandbox by the end of the year. This system will be integrated into the beta version of the Android 13 update. Test Privacy Sandbox on Android in the next two years. In practice, ordinary users will have to wait a few years before they can take advantage of this new system.
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