How to Run Giveaways with WordPress Giveaway Plugin 1

How to Run Giveaways with WordPress Giveaway Plugin

When looking for ways to promote a business, website, or even a YouTube channel, it’s best to place bets that pay off. Don’t spend a lot of money on a marketing trick that’s only good for punching a hole in your wallet. Do something safe.

Giveaways, for example, rely on people who want free stuff. Giveaways are a marketing gimmick that works because people really want free stuff. It might cost you money, but don’t worry – you won’t have to pay for everything when giving away giveaways.

If you have a WordPress website, the good news is that there is a WordPress giveaway plugin and yes, there is a free version. The bad news is that only some functions of the plugin are available for free. The rest is kept behind a paywall. Don’t worry – the free version has plenty of meat to give you an idea of ​​what to expect when you upgrade to the paid version.

In this article, we will show you:

What Are the Benefits of Hosting a Giveaway?

What Are the Benefits of Hosting a Giveaway?

Giving people just what they want – or giving them a chance to get them – isn’t a good reason to do sweepstakes. If you’re like most marketers, content creators, or business owners, you’re going to have a giveaway because you need the perks that come with running it.

What are these benefits? Here are just a few:

Giveaways are remarkable and flexible, which means A great asset to achieve almost any digital marketing goal. Whether you’re using it to launch your email marketing campaign or increase your social media reach, you’ll find giveaways helpful.

Before Starting Giveaway

Before Starting Giveaway

Now that you understand that sweepstakes is one of the true MVPs among marketing strategies, let’s see how you can plan. A giveaway is a tool to help you achieve certain goals, and your first job will be to figure out what you want to achieve.. You won’t know if you’ve met your goal unless you first formulate it in a way that you can ideally measure or calculate.

You should budget for a reward you can afford, that’s pretty much it. But that’s not all you need to plan for. Do you want to create a Google Ads campaign to promote the giveaway? Want to create content with higher production value? These things will cost money.

You will need to decide which channels you plan to use. The same goes for different types of content. And finally, you’ll need to map the flow of the entire campaign. It’s easy, isn’t it? But when you’re done with that and it’s time to set things right, you can move on to creating sweepstakes on your WordPress website.

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Giveaway Setup with a WordPress Giveaway Plugin

Name of the plugin we will use to set the gift GiveawayPress. It comes in two versions – free and professional. The free version will be enough to help you build and run a basic giveaway, making it perfect for getting your toes wet with such deals.. So, if you are logged into your website and view the control panel, go ahead and go to: Plugins > Add NewSearch for RafflePress and install and activate the plugin.

GiveawayPress

You will find RafflePress in the dashboard menu. The Settings tab is packed with great options like setting up email and third-party software integrations, so be sure to check it out when you take the plunge and start using the paid version. Otherwise, you can go ahead and go to Add New.

RafflePress PRO Feature

You will be transferred to the generator where you can name your giveaway and see the full list of giveaway templates. Right off the bat, you’ll be able to access and fine-tune the classic giveaway template. The rest, those for specific purposes, will be available in the pro version. Go ahead and give the giveaway a name before choosing the Classic Giveaway template.

Classic Giveaway

Next, you will see the Setup page. You will be given the task of choosing the name of your prize and adding a description for it. When using the pro version, you will also have the option to add an image.

Classic Giveaway Award

After setting up the basics, if you look at the left side of the screen you will notice that you have edited the Details section and you can also choose a start and end date for the sweepstakes.

Classic Giveaway Reward Settings

Participants will be able to login via Facebook and email before entering the competition. They will also need to do something to participate in the competition. What exactly will you choose from the Actions section, which includes: specific login actions grouped by a common goal, such as getting more subscribers, social engagement, or traffic.

Classic Giveaway Reward Settings

Selecting any of the options will add it to the center-of-screen live preview and open up input options specific to that action.. For the “Tweet Message” action, you will be able to set the title, the value, whether you want to require and allow log entries, and the text of the tweet you want participants to send.

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Classic Giveaway Reward Settings

The design options available to you include choosing the layout, fonts, and button colors. Page background and custom CSS options are also available under the Design section for professional subscribers.

Classic Giveaway Award Design

Finally, you will be able to set some general options under the Settings section. The name of the gift will still be there. But you’ll also see options to limit registrations from a single IP address, show RafflePress credits, and enter an affiliate URL if you’re a member of their affiliate program.

Classic Giveaway Award General Settings

Under Sweepstakes Rules, you can enter the rules in the contest or have the plugin generate it for you. Even if you choose the latter, you should only use it as a starting point for creating your own rules.

Classic Giveaway Award Giveaway Rules

Under a few professional-only tabs that include email verification, social login, success tracking and success forwarding, You will see GDPR and Recaptcha option. If you think EU citizens can participate in the sweepstakes, it would be a good idea to set up GDPR consent. As for Recaptcha, it’s an anti-spam tool.

Classic Giveaway Award GDPR

After you finish and save your giveaway, you can click Publish from the top menu. The plugin will show you the three options you have to broadcast the giveaway. – using a RafflePress block, adding it as a shortcode or creating a separate landing page for that which is a professional option.

Classic Giveaway Award Publishing Options

After exiting the builder, RafflePress > Giveaways option on the clipboard. Your new draw will be there.

Classic Giveaway Award Overview

To add it to your website, go to a new or existing page or post and use one of the publishing options described. If you choose the block editor, you will find the RafflePress block under the widgets.

Classic Giveaway Award Backend

If you want to see how your giveaway will look when it goes live, you can click the Live Preview button. A new tab will open with a working preview of your giveaway.

My Awesome Reward

With this, you’re almost done. Simply publish your page or post, wait until the giveaway starts, and then see all incoming emails, tweets, and pageviews.

Solution

Giveaways are, without a doubt, a particularly useful type of marketing campaign. They are versatile in goals, methods and budget, well suited for the modern social media landscape, and still fully applicable to traditional forms of marketing.

If that range appeals to you and you have a WordPress website, RafflePress is arguably the best WordPress giveaway plugin you can use today. Its simple, free version will help you complete the construction phases of a simple campaign. But the pro version will open up a world of options to make your campaign even better. Either way, you’ll have the perfect tool to distribute giveaways.

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