Being the world’s largest online retailer has certain advantages beyond the obvious ones that are accrued by the owner and the occasional richest person in the world. If your business is Amazon with a reputation, a customer base, and a world full of sellers who want to access the platform, one of the benefits this brings is more than just showing people ads for the retailer. Web site.
Amazon Native Shopping Ads is one of the leading digital ad networks and a great alternative to AdSense. Amazon Ads is just one of the ways to monetize your website using Amazon – we’ve already written about creating Amazon affiliate stores – and it’s relatively easy to implement and use.
We will talk about it in this article. We will consider:
For you as a publisher, there are several key benefits to working with Amazon Native Ads. As we mentioned earlier, Amazon is the world’s largest online retailer; that means they have customers ready to buy. At the very least, brand awareness will help the ads on your website look more legit.
They may also look familiar to people looking at them. Amazon is good at retargeting which can be one of the uses of the ad space you allow on your website or app. Is it time for the audience to finally crack it up and go to Amazon using an ad on your website and make the purchase? Who knows, but these situations certainly don’t happen with advertisers who aren’t retargeting.
Amazon Native Ads is flexible enough to leave you some headroom in what type of ads you want to display on your website. There are three types of Amazon Native Ads:
You should know that Amazon Native Ads are responsive, so you don’t have to worry about how they appear on different screen sizes. You can also place them in different locations on your pages, usually after the text or somewhere between two paragraphs.
Before you can add Amazon Native Ads to your WordPress website, you must have an Amazon Associates account. Go to: Amazon Partners page and create a profile. Note that you must have at least one asset (a website or app) that allows ad placement. Before you’re accepted into the program, you’ll need to wait for Amazon to determine that your presence meets its criteria, largely related to content quality, originality, and post frequency.
Once that’s taken care of, you’re free to create your first ad. For example, if you want to create a recommendation ad, you need to configure it – choose the product categories and placement that best matches your content. You’ll also be able to do nice things like adding keywords as a backup option in case there are no recommendation ads based on the category you choose. You can also decide to show interest-based ads.
Either way, you’ll get its code after you create the ad. Your next step will be to navigate to your WordPress website. Plugins > Add Newand call Ad Placer plugin.
After installing and activating the plugin, you can install it and create your first blog for an ad. Set route to Settings > Ad Placerand there you will see windows where you can add code to different blocks, choose their placement depending on the type of page you want to place the code on and how you want the ad to be displayed.
We’ve already covered the plugin and what it can do in our article on ad management, and if you need ideas on how to best use it, you can check it out. The plugin has many interesting options, but the gist of it is that you can choose where and how you want to display the Amazon Native ad and simply enter its code.
Now that the hard part is over, Let’s see if we can find best practices for using Amazon Native Ads on your WordPress website.. You might say an ad is an ad, but even that means things like placement can affect its importance, which in turn will affect its effectiveness.
The number one tip for using Amazon Native Ads is to make sure the products you advertise on the website match the theme of the surrounding content. If it’s the content that draws people to visit the website and ultimately view the ad, it only makes sense that the ad has anything to do with that content.
Amazon also recommends adding suggested ads to the end of every post on your entire website. Since you can do this fairly easily without having to add code to each page separately, this is a time-efficient way to increase impressions and potentially increase your earnings.
Speaking of placing ads at the end of the page, You should know that this is not the only place your ads can or should go.. Placing ads near the end of the page – just before the content ends – is a good strategy for product-focused pages. If you are creating longer-form content, you may want to consider placing some ads in the body of the text. Be careful though and remember to add tracking IDs for each ad so you can monitor performance and adjust accordingly.
Let’s wrap it up!
For publishers, Amazon Native Ads can be one of the better ways to make some money from their website. If that sounds good to you, keep in mind that you should first pass Amazon’s quality criteria and then take some time to think about the product categories, backlinks, and type of content you create for your website. Also, don’t forget to know about the plugin you will use to add the ad code to your pages. Master the plugin and the ads and then open those tracking IDs – and you’ll be all set.
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