This is a question that is not so easy to answer. If Android is the undisputed market leader, world leader in phone Samsung. The reverse is also true, but the Korean brand now wants to gradually get rid of the American giant in order to “fly on its own” in the world of mobile operating systems.
It did not escape you, Samsung launched its first smartphone under the mobile operating system Tizen. But how can the brand democratize it by forgetting Android? Contrary to what one might think, many people don’t care much about the installed OS on mobile phones. If the difference between Android and iOS is well marked, it is much less with Tizen.
Does Tizen stand a chance against the Android giant?
And that may be one of his strengths. Deliver a mobile operating system inspired by Android. The already popular Samsung TouchWiz interface. Can the average user distinguish Android from Tizen if Touchwiz’s design takes over? Hardly. Design or price are crucial purchase criteria, and the operating system’s barrier can finally be overcome.
In a somewhat special case, the Korean giant is the most closely linked watch vendor, with Samsung Gear running on Tizen, for example. But Ecosystem built with Google apps It remains a real obstacle to Tizen’s expansion. The Mountain View giant is everywhere, and we use the company’s apps every day, from Gmail to Chrome.
This is definitely one of Samsung’s biggest challenges in persuading users to leave Android. to rest, Samsung excels in production, distribution and communication. The road to get rid of Android is still long but not impossible.
