App developers may face a development dilemma. In the effect, Which platform to choose? Android or iOS? In this sense, Mobiserval site specializing in mobile application development has published a study based on the opinions of 7 experts who are the creators of major applications such as RunKeeper, Macy, Porsche, NFL, Bloomingdale’s, Forbes. or Lady Gaga.
First of all, let me state that, according to a study by the Gartner company, 82% of consumers own Android devices, This could suggest a lucrative market on this OS for developers. But despite this, Apple continues to dominate the market, which provides 5x higher monetization rates.
According to experts, Apple has the advantage of having more customers willing to spend their money In more app purchases from Android. Reviews also supported by Greg Raiz: “Android has a lot of market share, but customers tend to be closer to their money”
Google Play Store or Apple Store: it all depends on the app!
On the other hand, the number of terminals available and thus number of technical differences makes it difficult to launch compatible applications for all customerssignificantly extends the time to market for the final product, according to Olha Musakovska. Ryan Matzner still comes to make this idea temporary, according to him, it is necessary to look at which country the application will be found in first, besides, he will often support this view by saying “in the United States”. , if we need to choose a priority platform, this is iOS »
Alin Merches is more complicated, depending on the target audience and the type of application, the launch environment will not be the same. Indeed, according to him, the Android platform is mainly geared towards free apps or creating a certain reputation around the world, whereas iOS, on the contrary, will target young people who want to download more games and are willing to pay for it. . So in this case, it’s about seeing the future in the long term, while the latter allows for relatively quick money making.
As a result, despite progress in market share, Android lags behind in monetizing apps and a launch on both platforms still looks ideal. Which platform are you developing for first?
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