Reddit is an open forum for AMAs (ask me anything), viral content, and discussing anything and everything.
More than 1.2 billion people visit Reddit every month. In fact, six percent of adults online use Reddit.
These are just some of the statistics that prove Reddit is one of the most popular sites on the internet. It’s an area that social media advertisers don’t want to miss.
Why should your business advertise on Reddit?
audience targeting
On most social media platforms, ad targeting is limited to categories such as interests and regions. Reddit offers a unique experience of targeting audiences through subreddits, which are often niche communities related to specific interests. Each subreddit attracts a specific group of people with specific interests. Here you will find very specific, relevant and often influential audiences.
There are currently over 9,000 subdirectories.
Opportunity for interaction
Reddit is the world’s largest online forum; It was created to discuss, communicate and share thoughts and opinions. You can host an AMA (Ask Anything) in your chosen subreddit, solicit customer feedback to gauge what people think of your brand, and encourage user engagement by promoting content that interests them. For example, Nordstrom has dedicated its official Reddit promoter, Nordstrom1901, to audience engagement. The retail store does just that by hosting AMAs with its executive team, answering questions from users, and asking the Reddit community what they’d like to see directly from the brand’s subreddit.
You can build trust among users by consistently sharing relevant content on Reddit. When the time comes to run an advertising campaign, your brand will be recognized as a trusted and helpful member of the community.
Reddit ads are relatively easy to use
Reddit’s self-service advertising service (link ads and text ads) doesn’t require a developer or designer. Simply upload a photo or company logo, add a link and add some text.
Reddit ad types
promoted post
There are two types of promotion posts: link ads and text ads. Link ads and text ads have the same look and feel as user-submitted posts on Reddit.
You’ll notice that this type of Reddit ad has a light blue background and the “promoted” tag.
Link ad—This is an external link to your website or product landing page. These look like headlines. These ads can be created quickly and easily, without the need for tons of copywriting. These are available on Reddit’s self-service advertising platform.
Text ad—This is an internal link to another Reddit page. The page your ad is sending readers to may include a longer description of your offer, external links, or links to a discussion forum that provides more information about your product. Unlike a link ad that leads to a site or landing page, text ads always lead to another Reddit page or post. These are available on Reddit’s self-service advertising platform.
Display ad
This is your traditional online display ad, such as a banner or rich media ad. If you want one of these, you’ll need to contact Reddit’s sales team. This type of ad is part of Reddit’s managed advertising program.
They don’t come cheap – prices start at $30,000. Display ads on Reddit are usually reserved for those with large advertising budgets, such as agencies or large media buyers.
Reddit’s managed advertising program comes with benefits like a dedicated account manager and personalized analytics reports, in addition to offering more dynamic ad campaigns.
To see in action, Reddit ads offer case studies of some of their most successful campaigns, including Duracell and Toyota.
How to advertise on Reddit
1. Create your first campaign
Sign in to Reddit’s campaign management tool to get started. You will need:
- reddit account
- Ad text (headline)
- Thumbnail (140×140 max)
- Mobile card view image (1200×628)
Once you’re signed in, go ahead and give your campaign a name.
note: The name will appear on your dashboard, not users.
2. Choose your audience
At this point in the game you should have established marketing personalities.
Reddit ads allow you to narrow your search using a few parameters, taking into account your target audience:
- areas of interest
- locations
- subdirectories
- Platforms (desktop and mobile web)
- Mobile devices (Android or iOS)
- Advanced clock targeting
We recommend using subreddits as they are one of the best ways to find and connect with a niche community on Reddit. You can use the SnoopSnoo or Subdirectories List index to find which subreddit will work best with your Reddit ad campaign.
You can even use Reddit’s search bar, which will show you:
- Total number of readers
- Number of people online in real time
Reddit ads also allow you to target keywords and subdirectories negatively, meaning your ad will not appear next to selected keywords or subdirectories. This is helpful because you can ensure that your Reddit ad is not associated with sensitive topics or a competitor.
3. Determine your budget
You can set a daily maximum budget or total campaign budget. Reddit ads are priced at cost-per-thousand-impressions (CPM), meaning you pay X amount for every 1,000 impressions.
It’s worth noting that Reddit self-service advertising is running on a second price auction. The highest bid for the audience wins, but the price paid is the second highest bid plus $0.01.
With this in mind, choose an offer that reflects the highest amount you’re willing to pay.
4. Choose your creative
At this point, you’re ready to create and submit your ad for approval.
Here are the last few steps to create your ad:
- Choose ad type— Choose between a link ad or a text ad. You also have the option to enable comments for your ad.
- Enter your title—Keep it at 100 characters without excessive capitalization and symbols.
- Upload your images—Upload an image for desktop, mobile site and mobile in card view.
- Name your creative—This will not be displayed to users. This is for you to track your ads.
- send for approval—Reddit takes up to 24 hours to review your ad before it goes live.
And voila—you just created your first Reddit ad.
Stay on top of your Reddit game. See who’s talking about your brand, manage posts, and get real-time analytics reports all in one place using Reddit Keyword Monitor for Moyens I/O.
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