Contextual advertising can be one of the best ideas to monetize and promote your blog, and Google AdSense is the best network for this purpose. In this article, you will learn what Google Adsense is, how to sign up and how to integrate its code into your website.
What is Google AdSense
Google AdSense is a contextual advertising network that works as an intermediary between advertisers and publishers. Uses the pay-per-click (PPC) model; This means that publishers are paid each time they click on an ad placed on their website. Naturally, the more traffic you have, the better your chances of getting clicks on ads.
Here are some advantages of working with Google AdSense:
- Access to many advertisers
- Complete security is provided
- free to join
- Ads are relevant to the content and normally not intrusive
How much can you earn with Google AdSense? Revenue is determined by the level of competition within the niche. The most profitable areas are insurance and loans, and they can generate more than a dollar per click for a publisher. Ad placement, audience interests, and ad formats also affect revenue. The CPC rate also varies from country to country. If you want to discover best practices on how to make money with Google AdSense on your blog, check out our guide.
How to register for Google AdSense?
To allow Google AdSense to display ads on your blog, you need to create a completely free account. You can sign in with your existing Google account or create a new one.

You will be asked to enter your website URL, select your country, full name, address and phone number.
Once the registration is over, you have to wait a few days for Google’s approval.
How do you get Google AdSense to your blog?
The procedure varies depending on your blogging platform. Below you will find instructions for websites based on HTML, WordPress, Joomla and Blogger.
HTML website
After confirming your Google account, log in and find your HTML code under the “AdSense Setup” tab. The best AdSense formats are at your disposal, as you can choose text or images and their combinations. After choosing the ad format, copy the code and paste it into your web page.

Here are some AdSense placement tips:
- Put the code inside the “Main Content” or “Sidebar” regions on your main HTML pages, but not in footer.htm or sidebar.htm. Consider using a variety of ad sizes and creating responsive ads.
- A div can be used to place ads anywhere on the page via CSS code. Do not fix the ad as Google does not allow it to scroll in sync with the web page.
- If your website has “sidebar.js” or “sidebar.htm”, it is possible to find the ad in the sidebar without integrating the code into the .js or .htm file.
Next, the ads find niche, topic or product details on your HTML website in automatic mode. Because they can read the text on web pages, they “understand” which ads will correspond to your site content and deliver them to your web page. Remember to take backups of your web pages and avoid clicking on your own ads to avoid getting banned.
WordPress
Note that codes can only be added if you are using a WordPress CMS or have a premium subscription to wordpress.org or wordpress.com. Free plans do not allow monetizing the blog.
Basically, there are two ways to add AdSense code to a WordPress website, depending on whether you will change the theme in the future.
If you don’t plan to change your website theme, do the following to add AdSense code:
- Log into the WordPress dashboard.
- Find and click the “Editor” option.
- View theme files and select Theme Title.
- Code Add below tag. Between the tags of your pages.
- Click the “Update File” button to confirm the changes.
To be able to change the theme in the future, add the AdSense code as follows:
- Download the WordPress Header and Footer plugin.
- Select Settings and find the header and footer scripts to click.
- Add the code.
- Press “Save Settings” or “Update” to confirm the changes.
- Check the checkbox and press “Done”.

Next, you must wait for approval to start creating and adding ads to your website. You can use ready-made plugins like Ad Inserter or WP QUADS to insert ads inside articles.
Joomla
- Login to your Joomla website as an administrator.
- Find the “Extensions” section and select “Module manager”.
- Click “Custom HTML” in the control panel to create a new Module.
- Before copying the code you will see on this tab, select the title and placement for your ad and only then add the code to the Custom Output field (text editor).
- Save all changes and open a new browser window.
- Type http://localhost/joomla and you will see a new ad in the appropriate place.
blogger
Here’s how to add AdSense code to your Blogger website. First, log in to Blogger and open the “Earnings” tab.

Your blog must be AdSense eligible and once you meet the eligibility requirements, hit the “Register for AdSense” button.
Next, you need to type your website URL and content language. And you can customize the ad settings after saving the changes. You can configure ad placement, display frequency, ad format and colors in your AdSense account.
Things to keep in mind
First, make sure that placing ads on the website won’t hurt your brand’s growth. If you haven’t established authority yet, promoting other companies’ products and services can distract your potential customers.
It’s always important to follow policies so you don’t get banned later and lose investments. One of the most important things to keep in mind is not to click on your own ads. Also, your website should contain only unique content.
As for ad settings, remember that you can only place three ad units on a page. That’s why you shouldn’t choose the smallest or largest formats. The first is not noticeable and the second affects the user experience.
Ad placement is another important point. Some website sections are considered more profitable for advertisements than others. For example, it is recommended to place a banner next to the main content so that it does not hide from the attention of any reader. However, it all depends on the website design. Also, correct placement is a result of experience. That’s why it’s important to integrate AdSense with Google Analytics to test various ad placements and find the most profitable.
Finally, to make good money with AdSense, your website must have a lot of traffic. And traffic from social media is likely to generate less revenue than expected, so try not to have high expectations for it.
Apart from Google AdSense, many other ad networks allow you to monetize travel blogs that you can browse while also monetizing your website.
While starting
AdSense is a great platform to monetize blog through advertising.
First, you will need to apply for Google’s approval, and if your website is eligible, you can get started. You need to add AdSense code to your blog to start earning, but the process is a little different for each blogging platform.
However, it is important to choose the right ads and structure them in the most efficient way. In addition to contextual ads, you can monetize blogs with travel affiliate programs.
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