iPhone 14: Apple lowered the price of its smartphones in the face of a decrease in sales

Apple has slashed iPhone 14 Pro prices in China as part of a special promotion in partnership with local phone carriers, according to a new report from Bloomberg. This is a rather exceptional measure, becauseApple isn’t used to selling its latest high-end smartphones so quickly after its release.

According to Bloomberg, these are ” unusually strong price drops “to suggest” Decreased demand for even the highest end devices “. In total, Chinese operators offer Up to 800 yuan (110 euro) discount for those who buy iPhone 14 Pro modelsGood news for those who are not yet fooled by the new models. Meanwhile, retailers in Shenzhen, the electronics hub in the south of the country, have also begun lowering the prices of the same devices by 700 yuan, the official China Securities Journal reported.

Apple is struggling to sell its iPhones

While Apple has made a habit of breaking new sales records each year, the American giant saw its sales drop 5% in the last quarter of 2022, more than ever since 2016. has a lot of trouble convincing its customers to buy an iPhone 14 Plus, fans are turning to Pro models instead.

Apple has also faced major production issues since the end of last year that clearly didn’t help it meet its sales targets. Jefferies analysts estimate that sales of iPhone 14 models increased in the first 38 days in the Chinese market. Dropped 28% from the iPhone 13 series.

So, in an attempt to stimulate sales, Apple seems to be betting on price cuts after raising the prices of all models. It is not yet clear whether these exceptional measures will allow Apple to make the iPhone 14 more attractive.