It’s been a few months since all reports showed that Apple is planning to increase the prices of the Pro and Pro Max versions of the next-generation iPhone 14, which will be introduced on September 7 alongside the Apple Watch Series 8. It was confirmed by analyst Ming-chi Kuo, who predicted that Apple will use a new, much larger but, above all, much more expensive ultra-wide-angle sensor.
Still, while we expect a $100 increase on the Pro and Pro Max models, the rise may eventually be more moderate. A new report from TrendForce announces that Apple is consideringincrease fees by just $50Thus, the price of the iPhone 14 Pro was increased to $1049 and the price of the iPhone 14 Pro Max to $1149.
iPhone 14 and 14 Pro Max may see price drop
TrendForce also estimates:Apple may lower the prices of iPhone 14 and iPhone 14 Max compared to previous reports. These indicated that Apple would maintain the same starting price of $799 for the iPhone 14 as the iPhone 13. So the iPhone 14 Max would have been placed at $899, but smartphones would ultimately be cheaper than expected.
According to TrendForce, the lack of significant innovations in the iPhone 14 and 14 Max models It would force Apple to offer its smartphones for $50 less than a year ago. Thus, the iPhone 14 would be marketed at $749 and the iPhone 14 Max at $849. Everything indicates that the iPhone 14 and 14 Max will be a huge disappointment this year. These will use the same chip as the previous generation and the only real innovation will be the new front camera equipped with autofocus.
For make up for this lack of innovation, Apple may therefore choose to lower prices on these models. Despite their rising prices, the Pro and Pro Max models could become the most popular models for Apple this year. TrendForce also expects Apple to deliver At least 256GB of storage on iPhone 14 Pro and 14 Pro Maxbut not all reports point in this direction.
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