FC Barcelona has been finding new ways to generate revenue over the past few months and has already sold half of its rights to Spotify. There has been a lot of talk over the past few years about the debts Barcelona face and yet they are bringing in new players to the club and President Joan Laporta is under a lot of pressure to manage the club’s budget. now.
Joan Laporta has taken a fresh venture by building a new store to make some profit from merchandise sales, and there’s nothing wrong with that, as top clubs around the world follow suit. But what seems fun is that they have decided to build this new store in the city of Madrid, just a few miles from the Real Madrid Stadium.
With many long-serving players leaving the club and eyeing a new and build-from-scratch strategy, Laporta is trying different ways to gain the respect and support of culer fans during these difficult times. . Laporta has already confirmed that they will return to being the most successful club in Spain as before and they will deliver since their return to the club.
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What message did FC Barcelona try to convey with their impressive new poster?
While the club decided to open their new store with great joy and show, they also took it a step further by hanging a banner with the name of Real Madrid’s most respected player. The message was: “Raul is better” and this new marketing strategy got the whole city talking about it.
Earlier, Laporta decided to hang a banner with the following message, with his face directly on the same street as that of the Santiago Bernabeu: “I look forward to seeing you again.” And this time again he decided to attract a lot of attention and controversy with this move of marketing geniuses.
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