Everything that involves ‘Frozen’ It is a true commercial phenomenon. The films have grossed more than US$1 billion at the box office, the songs are known around the world and the animation franchise is one of the most powerful in Disney history.
The audience for ‘Frozen’ is basically children. Regardless of the origin or location, children tend to be mesmerized by the story of the character Elsa and her adventures on the ice. But what explains such commotion?
The success of the design is so great that it became an object of study. Experts worked hard to discover the elements that attract so much interest among young people, and they succeeded.
Captivating aspects of ‘Frozen’
‘Frozen’ has already accumulated more than US$1 billion at the box office with its films – Photo: Disney/Reproduction
The initial certainty is that there are very well-crafted aspects to connect children to the plot of the story. animation.
Two psychologists, who are mothers of fans of the story, listed some hypotheses that explain such fascination.
The result was published in Time magazine. According to them, the first element that stands out is the processing of emotions.
Preschool-aged children tend to be impulsive, so that feelings take over behavior.
In ‘Frozen’, the character Elsa lives in constant conflict with her emotions, which are as strong as a child’s.
When she sings and expresses the power to control her own emotional storm, children create a feeling of identification.
Apart from that, there is also the aspect of magic, which easily wins over children, by showing that it is possible to build a world around them, based on their own imagination. A Elsa character materializes this, in the eyes of the public.
With her superpowers, she can control ice, create animated beings and build her own castle. It is inevitable that children do not think that anything is possible, given such inventiveness.
Affective ties
A third aspect is linked to emotional ties. Young children, in the preschool phase, are developing very strong relationships with family members and people around them. They are experiencing feelings and affection.
In ‘Frozen’, children find the perfect story that complements this phase of life. The plot is about two sisters who try to reconnect.
As the last element, of course, there is music. The musical melodies that appear in films are very pleasing to children’s ears.
The music ‘Let It Go’for example, talks about how Elsa is frustrated with always trying to be the perfect girl.
In response to this, she builds an ice castle to protect herself. All these feelings on the screen fascinate children.
