According to research conducted by URL Genius, a company specialized in marketing, TikTok and YouTube are the social networks that share the most personal data of their users. by scanning YouTube iOS appResearchers discovered 14 trackers, including 10 trackers affiliated with Google, and spy beacons belonging to third-party actors that enabled the capture of personal data.
The iOS application of TikTok, the popular social network of young people, also has 14 tags for obtaining information. ByteDance’s social network is home to: 13 ad trackers from third parties. These advertising cookies aim to collect information about your account, usually to help advertisers target their ads.
TikTok shares your personal data with unknown actors
Research shows that YouTube collects your personal data mostly to fulfill its own purposes. The video giant, owned by Google, wants to serve more relevant ads to the user’s iPhone. Among the data collected, you search history online or your geographic location.
Conversely, TikTok transmits most of the data to third parties. Actually it is It is impossible to know where your personal information is transmitted and for what purposes they are used. “Consumers currently cannot see what data is shared with third-party networks or how their data will be used.”, regrets the study. Worse still, these trackers distributed by TikTok or YouTube can follow you even when the app is closed and you resort to other platforms.
URL Genius was used to determine how many cookies were placed in social networking applications A new feature added to iOS. With the iOS 15.2 update, Apple allows iPhone users to view all data collected by installed applications. To access this information, simply go to: Settings > Privacy.
