The next edition of Oscarscheduled for March 10, 2024, will surprise viewers by starting an hour earlier than usual.
The Academy of Motion Picture Arts and Sciences (AMPAS) announced that the broadcast will begin at 8:00 p.m. (Brasília time), in an attempt to retain viewers on the East Coast of the United States and avoid a drop in interest during the long ceremony.
A bold but effective strategy
Traditionally, the ceremony begins at 9 pm in Brazil, after the red carpet is rolled out.
With the change, it is expected to end the event within prime time, considering the drop in audience observed in recent editions due to the time being advanced on the North American east coast.
The Oscar, one of the most prestigious and oldest awards in the world, cinematic worldrecognizes excellence and talent in film production, and is considered the pinnacle of recognition in world cinema.
Since its first edition in 1929, the ceremony has been an annual landmark for professionals in the field.
Jimmy Kimmel will host the ceremony in 2024. Image: Oscar/Reproduction
The change in broadcast time seeks, in addition to keeping the public’s attention on the USAbetter adapt to prime time, with the aim of ending the awards within that period.
The expectation is that Jimmy Kimmel’s presentation, scheduled to host the event, will attract an even wider audience with this time adjustment.
Sources linked to the portal ‘The Hollywood Reporter’ indicate that the change has the main objective of preventing the flight of viewers from that region, where the ceremony began at 8 pm local time and, with a duration of 3h30, faced significant drops in audience as the night progressed.
This change in the event’s strategy seeks to adapt to the demands of television audiences, in addition to maintaining the Oscars’ prestige and relevance in the global entertainment scene.
With the confirmed presentation of Jimmy Kimmelthe expectation is that the new schedule can optimize the viewing experience for viewers in different time zones and keep the event as one of the most anticipated and watched worldwide.
