Bad news is piling up on Netflix. Despite the obvious success of its formula with ads, the sweeping changes the company has made to its platform are far from unanimous. The most controversial measure is undoubtedly the end of account sharing, which is expected to come into effect in our regions soon. Other countries have already seen that the penalty has passed. It didn’t take long for the reaction to come.
According to analyst firm Kantar, the streaming giant is to blame Loss of one million users in Spain, yet in the first quarter of 2023. As you can imagine, in this period, the company implemented the end-of-account sharing, or rather in February. From now on, you have to pay the total. €5.99/month to share his account with another user in our neighbors. It’s hard to see a coincidence here.
Netflix scares its users by ending account sharing
As a matter of fact, according to Kantar, subscription cancellations tripled in this quarter compared to the previous quarter. Worse, 10% of remaining subscribers are considering unsubscribing for the next 3 months. Still, it looks like you don’t have to worry on Netflix. And for good reason: The vast majority of users who left didn’t pay for their subscriptions.
” in Canada [ndlr : un des premiers pays à s’être vu interdire le partage de compte]What we believe is a reliable indicator for the United States, our paying member base is now larger than before the launch of paid sharing, and revenue growth has accelerated and is now growing faster than in the United States.Netflix announced in its financial statement.
Source : Bloomberg
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