Hate ads on Amazon Prime Video? It’s a shame there will be more

Among the major streaming platforms, Amazon Prime Video is one of the last to succumb to advertising sirens during its programming. Subscribers, unfortunately, have no choice: They either accept that their episode is interrupted once or twice for tens of seconds, not even counting the commercials right before it starts, or they pay and go to the checkout. €1.99 more per month to remove ads.

Cuts are painful. Sometimes they can last up to a minute and can suddenly take us out of the atmosphere of the program we are watching. We suspect Amazon doesn’t care about this because its goal, like any company, is to maximize profits. He also decided to go further and announcement Iimminent arrival of new ad formatsincluding one that would be particularly invasive. In total, 3 types of ads will appear.

Amazon is preparing new ads for Prime Video movies and series

New ads we will see soon on Amazon Prime Video:

• between carousel ads : Them “It allows customers to easily browse and purchase multiple related products on Amazon during ad breaks on Prime Video. […] The ad automatically pauses to allow customers to navigate and automatically resumes playback when the ad is interrupted“.
• between interactive product placements : They will make it available to customers.”Living room remote to add an item to their cart, request information via email, and claim rewards like Amazon shopping credits when they purchase eligible items“.
• between ads when you pause the program : “When viewers press the pause button on their living room remote, they’ll see a translucent ad featuring the brand’s message and imagery, along with a creative “Add to Cart” and “Learn More” overlay“.

Does this last type of ad remind you of anything? Normal: This is what YouTube wants to adopt and may even find its way into our video games. The exact release date has not been announced yet, but it is expected to happen no later than 31 August of this year.