The piracy problem is reaching wearables. To be more precise, it’s more of a mix between piracy and counterfeiting through smartwatch themes that resemble the look of major watch brands.
Smart watches are slowly taking their place in the market and although it does not threaten the watch industry yet, it remains vigilant. Therefore, a large coalition of classic watch manufacturers, protect intellectual property rights.
The problem is with customizing smartwatch themes. The fact that the screen can show anything it wants on the screen leads to a new kind of forgery, the reproduction of forgery. designs from the biggest names in watchmaking at zero cost. If a Moto 360 displaying a Cartier watch theme will never be the original watch, the scale of economy alerts the watchmaker.
So secondly, also Omega, Tissot, Armani and many other brands are reacting. It’s not the smartwatch manufacturers that are being hacked right now, they have every interest in walking on eggshells and being mindful of the skins they have to offer. actually right now Sites that offer themes that reproduce major brands under threat.
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According to TorrentFreak, watchmakers send notifications to sites that make famous skins available, ordering them to remove all offending parts within 24 hours.
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We don’t know much yet about the measures that watchmaking giants will take if they are not satisfied, but it is clear that they have passed a course with the advent of smartwatches and being aware of the consequences they can have, not just their watches. on sales but also on their image.
In fact, wearing a Rolex skin by a Moto 360 buyer is not a loss of earnings for the watchmaker, the buyer in question was never a potential customer. On the other hand, the use of the brand’s visual identity makes its design extremely unimportant. particularly problematic in luxury, characterized by its unique appearance.
All this makes sense, but it would be hard to guess where the problem might come from.
