Smartphone sales are at their lowest in the worst decline in 10 years

End CPR report It confirms that Samsung maintains its leading position in smartphone sales in the third quarter of 2023. The Korean brand’s phones account for one fifth of sales in the last three months. This small point decrease in market share compared to Q3 2022 hides another truth : Demand is still weak and fewer devices are being sold than last year. Although the volume of international smartphone sales increased by 2% compared to the quarterComparison with annual figures is revealing.

“Volume International smartphone sales down 8% “This decline occurred for the ninth consecutive quarter on an annual basis in the third quarter of 2023.” THE most popular devices in the world Currently there is a Samsung Galaxy A. While Korean foldable smartphones have received a somewhat lukewarm response, customers still apparently have a distinct preference for the clamshell version of South Korean “foldables,” according to CPR. The Galaxy Z Flip 5 is far from a flop, selling twice as much as the Fold 5.

Samsung remains the world’s largest smartphone vendor

Not everything is going bad for Apple in this gloomy environment where overall sales are falling. The Apple brand is definitely losing 16% market share, but this can be explained by the “delayed effect of the launch of the new iPhone 15s”, which gives hope. growth in the fourth quarter For example, from most major markets such as North America, Europe and South Korea.

If Xiaomi, OPPO and Vivo make it into the Top 5, analysts confirm to us: “These 3 brands have tried to strengthen their positions in important markets such as China and India. slows down expansion efforts in the international market “. THE The only producers recording growth The positives are Honor, Huawei and Transsion selling in large quantities in China, hard Huawei and the Middle East and Africa in exchange for Honor and Transsion/Tecno.