Computer sales are in free fall, only one brand is doing better than others

Institute Canalys published a report This confirms experts’ forecasts for several months: global computer sales continue to fall, down 11.5% year-on-year. In the second quarter of 2023, only 62.1 million computers (desktop or laptop) found buyers. If the atmosphere is probably bleak among PC manufacturers, not all indicators are in the red. The slowdown in sales is less brutal compared to previous quarters where deliveries fell more than 30%.

According to the institute, “an 11.9% consecutive increase in shipments, a sign that the market is on an accelerated recovery path in the second half of this year. However, some categories of computers are better than others. For this reason, laptop shipments down just 9.3% for the yearWhile 49.4 million units were sold, desktop PCs fell an even larger 19.3% to 12.6 million units.

Apple is the only company experiencing growth in computer sales.

Under these conditions, analysts are revising their year-end computer sales forecasts upwards. “Positive market signals indicate further development for the PC industry in 2023,” said one. However, according to experts, “shipments throughout 2023 will be lower than in 2022, as consumers lag behind other categories in PC spending in a post-pandemic environment.”

Apple is the only company with positive growth with sales increasing nearly 51%. An impressive figure is likely due to the launch of the new MacBook series and above all the Mac Studio, the most powerful computer on the market. For others, we can call it a stampede. Lenovo maintains first place in market share Despite negative growth of 18.1%. 24.7% of customers purchased computers from the Chinese giant. HP and Dell follow with 19.2% and 18.9% respectively.