YouTube app for television gets a new visual and sound design

YouTube is one of Google’s flagship services. The Mountain View company continues to make changes. For the better, when it comes to hunting charlatans, for example, with credibility stickers. If you have a smart TV and have recently updated YouTube TV, you may have noticed a change in the video sharing app logo: revives when it starts. A ringtone that transitions to the sound design of another well-known streaming platform.

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Although recognizable among a thousand, YouTube logo was static. Therefore, it did not have a distinctive voice. Andrew Lebov, a designer in YouTube’s art department, discusses in detail the design of the app’s new splash screen, and specifically the sound creation. On the company’s blog, “the initial idea behind the intro sound,having something lively, attractive, and easily recognizableSo even if you’re away from your TV or device, you’ll know something is about to appear on YouTube as soon as you hear it.”

YouTube seeks instant recognition for its new visual and sound design

But what exactly is YouTube trying to communicate? To achieve their goals, Google turned to Antfood, a company specializing in sound design. Through their collaboration, they were able to determine that the new jingle should look like this: catchy, definable and highly flexible To be used on all kinds of devices in different contexts. The result of their joint reflection and work gave the following bell.

The other feature of this new version of YouTube is, comments for a video are now visible, if the audience wishes. They appear on the right side of the interface, as on YouTube on the web. company still in testing, because not everyone has to have a wireless keyboard connected to their TV. Therefore, it is not certain that this initiative will be well received by users, or even useful for them.

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