Sony is reportedly preparing a new smartwatch that uses e-ink technology. Its originality lies in the fact that the bracelet also consists of an e-ink display, which allows for complete customization of the watch.
To tell the truth, the idea is not new. In October, the FES Watch appeared, which you can see above and if it’s not a smartwatch. plays the personalization card by changing the look of its dial and bracelet.
According to sources close to Sony, the watch and strap will be made from a “patented material” that will show you what you want. According to Bloomberg sources, the device more emphasis on style than high-end technologies. Unlike the FES, this watch, which we assumed was still linked, would therefore not have an explosive technical sheet, but it would be distinguished by originality.
The project is being developed by Sony’s new division, which aims to develop innovative projects to relaunch the brand’s once avant-garde positioning.
If e-ink is unknown to us, the fact that the technology has proven itself in e-readers and smartwatches have already tried it, for example, with Pebble or Smartband Talk, exactly Sony, the idea of a patented material intrigues. Marketing because of a slight quirk or significant innovation?
Anyway, the idea is good, just as a starting point. Although currently very marginal, most color e-ink technology is comingand several methods attempt to define the standard.
We recently discovered that the big names in watchmaking are attacking those who imitate dials, and we realized that it doesn’t cost a penny to be able to show off a Rolex dial on your watch. What if we could emulate both the dial and the bracelet?
As always, the question to ask when you see a new product is what it will look like in three generations.
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