iPhone 14 Plus: pre-orders disappointing, less successful than iPhone 13 mini

Ming Chi Kuo, major expert on Apple and its supply chain, says the results for the iPhone 14 (in its “simple” version) for the first pre-sale weekend aren’t as good as expected..

According to an analyst from TF International Securities (more than reliable estimates), the first weekend results of the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max pre-sales would have been neither worse nor better than the first weekend of the pre-sales. Even if orders for the previous-generation iPhone 13. Pro and Pro Max models are more in line with the Apple brand’s expectations, this is a bad result for such a multinational company that aims to increase its profits at all costs. .

If the iPhone 14 Pro and iPhone 14 Pro Max have found their target audience, the iPhone 14 is therefore lagging behind. The mistake may be the very high starting price, which prompts customers to immediately upgrade to the most expensive models in the range. This strong demand for Pro models should have the effect of increasing delivery times (estimated 5 to 6 weeks). Backwards, iPhone 14 should be in stores official marketing day is a sign that buyers stay away from them.

iPhone 14 Plus underperforms iPhone 13 mini and third-generation iPhone SE

Persistent dissatisfaction will mean slowdown in production of the iPhone 14 and iPhone 14 Plus, a phenomenon seen earlier in the year with the iPhone 13 mini and the third-generation iPhone SE. A drop in orders from the company’s subcontractors will further damage an industry that is already struggling with component shortages and very high prices.

However, all is not bad for the Cupertino company. Their most expensive smartphones are always more successful: so far, iPhone 14 Pro Max pre-orders are higher than iPhone 13 Pro Max pre-orders. According to Ming Chi Kuo, demand for Apple’s most expensive models will be strong by the end of the year. Not everyone can buy an iPhone 14 Pro or Pro Max, especially since the price of the iPhone 14 varies by country. If by then the iPhone 14 does not achieve the expected success, it is very likely that the company will significantly reduce iPhone 14 production before the end of the year, to the ordeal of its subcontractors.

Source: Middle