A cheaper Apple TV will arrive at the end of 2022

Apple TV is one of the best and most powerful streaming devices available, but its price is undeniably high because Starting at 159 Euros for 32GB HD versionand 199 Euros for the 32GB 4K version. According to the information of analyst Ming-Chi Kuo, who also predicts that the Lightning port will be abandoned on iPhones in 2023, this may change soon.

According to him, Apple A new version of Apple TV In the second half of 2022, it will be priced more competitively than the current model. Kuo wanted to lower their prices in this categorybecause the company is a an aggressive strategy to integrate hardware, content and service “.

Also read : Blocks buying and renting movies on Apple TV, Android TV, and Google TV

The new Apple TV would arrive at the end of the year

Because of its high prices, Apple is not very good at competing with its main competitors in the marketIncluding Roku, Amazon Fire TV and Google Chromecast. For now, it’s unclear whether Apple’s new device will keep the same shape as existing Apple TVs. Some are already speculating that Apple might opt ​​for an HDMI dongle, but such a design could go against its reputation as a “premium” product.

Anyway, if Apple really wants to steal market share from its competitors, will need to significantly lower the fee schedule. All of its competitors offer the devices for less than 50 euros. Therefore, we hope that this new Apple TV will be placed under the 100 euro mark..

As a reminder, The last Apple TV dates back to April 2021. Apple announced the latest generation of Apple TV 4K, which offers high frame rate HDR with Dolby Vision thanks to the A12 Bionic chip. This chip brought significant improvements in graphics performance, video decoding and audio processing over the previous Apple TV 4K. The box came with a new second-generation Siri Remote that makes watching shows and movies on Apple TV even easier with intuitive navigation controls.