We announced to you earlier in the year: Lidl lowered the prices of connected bulbs, sockets and radiators on February 1, 2021. The home automation offering, already available in Belgium, Germany, Switzerland and the United Kingdom since December 2020, has landed in France on February 1. Thanks to home automation bridge sold at € 19.99, It is possible to control a range of everyday products using an app on Android and iOS.
To accompany its new offering, Lidl has announced the launch of a “Starter Pack” kit consisting of the following. home automation gateway, three E27 bulbs and a remote control only €49.99. Looking at the price of LED bulbs, which range from € 7.99 to € 9.99, we can assume that the remote control is included with the package. The kit can also be controlled with voice commands or from the app. Compare, Philips’ similar package titled “Hue” is marketed for 99.90 Euros..
Lidl lowers the prices of home automation devices
The other direct competitor of this offer is, of course, IKEA, which has been offering connected light bulbs for less than €10 since 2018, in addition to other home automation devices. Lidl also presented A power strip that works with the Zigbee protocolMakes it compatible with Smart Life, Philips Hue, Jeedom, Amazon Echo. sold for the price 19.99 €. There are also wall sconces to illuminate its exterior, in three versions for one price each. 29.99 €.
Lidl is used to launching new products. challenge competitors’ prices. Last September, the hard discounter introduced its own Airpods for just €19.99. Unfortunately, these practices turn against the company. UFC-Que Choisir specifically described these headphones as “disastrous”. More recently, the group has been accused of counterfeiting by marketing the Monsieur Cuisine robot, which is very similar to the Thermomix.
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