Etsy is one of the best marketplaces worldwide for selling handmade, artistic or artisanal items. You can buy or sell anything from thigh-high socks to seaweed gel with lots of weird and interesting things in between. Where you’ll go to sell a lamp you’ve made, but find yourself stuck between buying an old leather bag and an elven tiara.
At some point during your Etsy career, you’ll wonder why you didn’t try to combine the cunning of Etsy with the power of WordPress. And while there are many reasons not to do it, as well as many reasons to continue, we can’t deny that adding your Etsy shop to your WordPress website can introduce a new division of work.
To that end, let’s see if we can help you navigate by adding the Etsy shop to your WordPress website. We will show you:
Etsy can be a great place to find random crafting or vintage stuff, but the platform is much more than just a weird place where people sell their creations. It is an online marketplace with well-defined rules that make it particularly useful for a particular type of seller. For example, you can go to Etsy and sell the products you create. You can also resell items, but only if they fall into certain categories – crafting supplies or vintage items.
This type of market will attract a certain type of customer. Etsy’s gravitational pull is huge – people flock to it to buy handmade or vintage stuff. They will also go there to look for things to buy, which means that if you play your cards well and optimize your shop, you can become discoverable.
Etsy will help you fine-tune your presence by teaching you how to use Google Analytics while also providing you with a variety of statistics and search analytics systems. Add to that the fact that setting up a store on Etsy is a simplified process and maintaining one isn’t a chore, it’s easy to see what the deal is in this marketplace and why it’s attracting so many people.
When you reach a certain point with Etsy, you may start to wonder if the options it offers you are enough. When you want to take your store to the next level, you can easily find that relying solely on Etsy and the traffic you get from it is preventing you from achieving your business goals.
If you’re a careful person, you’ll quickly realize that using Etsy alone is a big deal – something is going on with the platform and you may find yourself without a source of income overnight. As great as Etsy is, it’s a third-party service that doesn’t give you the amount of control you have over your store when using WordPress.
And let’s not forget the many different options you can have with WordPress store themes and the many plugins you can use to make your store look and act like you’ve never seen it before on Etsy. Maybe you just want to see if the grass on the other side is actually greener, but aren’t willing to trade your Etsy asset for a glance over that fence.
There are many different ways to integrate your Etsy shop and WordPress website. The easiest thing you can do is maintain the website as an additional showcase for your Etsy shop – a gallery where people can browse to become familiar with your products. This can be effective, but will take up most of your free time.
If you are looking for a deeper integration, your best bet would be to use WordPress plugins to integrate the store and your website. You’ll find a mixed bag in terms of both what they offer and the price they charge in return.
For example, Advanced Etsy Widget will give you $10 back and in return let you display your Etsy listings on your website. When a customer wants to buy something, they are directed to your Etsy profile. if you buy Etsy360However, You can let people shop on your website and only go to Etsy when it’s time to pay.
If you already use WooCommerce on your website, you can use the Etsy plugin to create a link between the two, although it is more suitable for people who use WooCommerce and want to expand to Etsy. It’ll cost you $200 a year, but it will make adding products from your WooCommerce store to Etsy super easy.
It is also possible to check without any commitment. Etsy Shop Addition. Let’s see how you can use this plugin to add sections of your Etsy shop to pages and posts.
The first thing you need to do is find and install the Etsy Shop plugin. You can do this by going to: Plugins > Add New from your website control panel and search for the plugin. Once you find it, install it and activate it.
You will see a message saying that the plugin is almost installed and requires you to enter an Etsy API key before it is ready to work. Simply click on the hyperlink in the message; Setting > Etsy Shopwhere is the field to enter the key. You’ll also find the “Creating a New Etsy App” hyperlink here, which will take you to your Etsy profile and put you in a developer’s shoes – so be careful.
Before you can create a new Etsy app, you must enable two-factor authentication. It’s very similar to adding two-factor authentication to WordPress, as you can do both with the Google Authenticator app. After creating the app, you will have access to the API key that will allow the plugin to connect with your Etsy store. If there’s anything you’re unsure about in the process, reach out to a professional or Etsy’s support.
Copy the key sequence and paste it into the appropriate field on your website. After saving the changes, you can open the “Click here to get started easily” menu that will guide you through the installation. The next step will be to enter the name of your Etsy shop.
After adding the name and searching, the plugin lists the sections in your store, it will give you the id of your section, the number of active listings and the shop name and the shortcode with the shop section id.
Adding your Etsy products to your WordPress website is as simple as copying and pasting the shortcode anywhere on your website. Its appearance will be influenced by the theme you use, but people will be able to see your listings, prices and be just a click away from them.
Let’s wrap it up!
Since its inception, Etsy has worked hard to provide creators with a great marketplace to present their products. Positioning itself as a frequent destination for vintage or handmade products, the platform has now become a place that brings together sellers like you and millions of buyers.
Etsy doesn’t have to be the only place your potential customers can find you. An Etsy shop paired with a WordPress website might be the combination you need to take your sales to a whole new level. Thanks to WordPress plugins, you can install it quickly, efficiently and inexpensively – without any conditions and at no cost if you change your mind.
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