Call them boring, manipulative, unnecessary, or even intrusive – but you can’t say the ads are useless. Most of the TV shows you watched in the pre-subscription period were supported by advertising money. Most newspapers and magazines you’ve ever read have been sustained by advertisements. The websites you visit today are likely using ads as part of their monetization setup. If you have a website, you have at least given them an idea.
But if you take all that into account and add to the fact that so many businesses owned and operated by good people rely on advertising to drive sales — people won’t like ads anyway. You still detect ad blocking, statistics show, a quarter of US traffic. That’s why the time you spend putting your mind to things like setting up your WordPress website and choosing the perfect theme for a travel website and making sure your content is flawless may not be rewarded.
But let’s see if we can stop this from happening! In this article, we will show you:
People’s attitudes towards advertising should come as no surprise. when asked in a survey about ad blocking habitsPeople who blocked ads listed the following as their top five reasons for wanting to stop showing ads:
As you can see all valid concerns. However, even if you try to solve these problems and make sure your website is only showing relevant ads – something you get by using intrusive techniques – and as few of them as possible, you still can’t be sure that people will whitelist your website. . After all, how will they know how to do so if they can’t see your ads in the first place?
In the meantime, you will also experience losses. When ad-blocking software blocks ads from loading on your website pages, you will not be paid because the essential conditions for successful and countable action (one click on PPC ads or one impression in a PPC model) are not met.. One of the ways to solve this is to detect visitors using ad blockers when visiting your website.
By using a plugin, you can detect ad-blocking visitors on your WordPress website just like you would anything else in WordPress. However, once you start scanning for ad-blocker detection plugins, you’ll quickly realize that most of them haven’t been updated in a while. They can still work on your website, but you’ll probably have to run the risk of installing unsupported plugins..
The alternative, of course, is to use a paid plugin. Most of the best premium advertising and ad management plugins will have the ability to detect ad blockers.. However, if you’re looking for a cheap way to try ad-blocker detection, you can install the free version. Ad Placer WordPress plugin.
Ad Placer is great at allowing you to insert ads anywhere you want on your website. However, it also has an ad-blocking detection feature that works well in the free version and only gets better if you decide to upgrade to the Pro version.. But for now, you can go ahead and do what you need to install and activate the plugin.
After finding the below plugin Settings > Ad PlacerYou will see a list of blocks you can use to add ads to your website and a settings icon at the end of the block row. Click on the icon and find the “Ad Blocking” menu card below.
You can turn ad-blocking detection on or off. With the add-on turned on, it will detect most visitors using ad-blocking software. While it won’t be able to force your ads to show even to these visitors, the Ad Placer gives you a choice to take action when an ad blocker is detected.. The first is to do nothing – it’s a valid action, but you wouldn’t be using an ad-blocking detection software if that’s what you want to do.
The second option is to display a pop-up message to the visitor who is using an ad-blocker on your website. The plugin allows you to create a custom message, as well as set additional rules, including exclusion rules for logged in users and administrators, message delay for a certain number of pageviews, and an inactivity time measured in days..
If you know CSS you can change the look of the message, but more importantly, You will be able to set whether you want the message to be uncloseable, using the message effectively to block access to the website.. Again, you will have the option to set exclusion rules for logged-in users and administrators.
Alternatively, you can set the action to “Redirect” and redirect an ad-blocking visitor to another page on your website.. There you can provide them with some information about your need to advertise, or you can use this as another way to prevent ad-blocking visitors from viewing your website.
Ad Inserter Pro has several features in its offering, including ways to protect your content or show alternative ads instead of blocked ones.. And you’re free to try these features, but the free version already shows some of the most common ways publishers react to ad blockers.
Detecting an ad-blocker user is as easy as installing a plugin that will do it for you. But deciding what to do with such visitors is something entirely different. advertisement The embedding and many other plugins give you three basic options to do nothing, show them a notification and allow them to pass, and block them from viewing your website altogether..
You can do whatever you want with visitors blocking ads to your website, but You should definitely consider asking them to turn off their ad-blockers, or even letting them pass without turning them off.. After all, traffic is traffic, and you will find a few websites that turn away visitors because they block their ads.
More importantly, however, you can always use other unblockable ways to monetize your website traffic numbers.. For example, there are no ad blockers that can block sponsored content. You can also give affiliate marketing a shot – it can be an effective way to monetize your website, and there are many plugins that can help you do that. Blocking visitors is a nuclear option and should be used infrequently..
Let’s wrap it up!
Advertising is the inevitable nuisance of the digital world; that is, until someone blocks them with an ad-blocking software. For someone whose main website monetization is the type of ad that is affected by ad blockers, using such software means taking money out of their pocket. Fortunately, there are ways to detect visitors using ad-blockers and lure them in. If that fails, you can always increase your website monetization with other advertising methods.
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