WooCommerce is among the most popular eCommerce tools for many good reasons. This great plugin is designed to optimize your e-commerce experience, whether you are on the seller or buyer side. Recognizing the potential of this plugin, we made sure that our WooCommerce compatible WordPress themes help users shop in no time. And if you’re brand new to all this, check out our in-depth WooCommerce tutorial for beginner’s guidance through this powerful eCommerce plugin.
One of the things that makes WooCommerce so great is its wide range of products. packaged product types offers – from chain products and forced sales to composite products, grouped products and more. Simple product, variable product etc. When combined with other product types such as
In this article, we will discuss grouped products as it is an extremely practical and frequently used type of product packaging. We will explain what grouped products are and how to create them for your WordPress online store. So, if you’re an online store owner looking to increase sales – read on!
What are Grouped Products?
WooCommerce grouped products, as the name suggests, allow you to combine similar or complementary products and offer them to your customers as a bundle. This is a good option as people tend to buy more when products fit together well and enhance each other.
For example, if you are selling a universal remote control, you may want to group by batteries, as people who buy remote controls also need batteries for those devices.
The make-up industry also heavily uses grouped products. For example, customers who want to purchase a compact blush from your store or blog may also need related items such as a blush application brush, make-up remover lotion, cotton pads, highlighter and the like. Since they are likely to buy some of these simple items together, it makes sense to present them as grouped items.
The point to be noted here is that grouped products you don’t have to be sold together. Instead, the seller just offering the opportunity purchasing related items together. The buyer doesn’t have to buy the batteries just because he got the remote. In addition, the group may include a main product and items considered additional, such as the remote control and batteries, or several complementary items, such as make-up.
The whole purpose of grouped products, Increase sales by making it easier for customers to purchase certain products together and also to let them know that you have more useful products that they may need.
How to Create Grouped Products in WooCommerce
As we said earlier, the ability to group together products that people might want to buy at the same time is a great way to increase your sales. Moreover, it is very easy to do. Now let’s go through the steps to create grouped products.
How to Create a Grouped Product
1. We will assume that you have already installed and activated the WooCommerce plugin. Login to your control panel to create a grouped product, Product:%s in your menu and click add new To create a new product page.
2. Type the name of your grouped product in the specified box. Choose a name that suggests a team or group, such as “Living Room Set” or “Makeup Removal Set.”
3. Now scroll down until you reach a drop-down menu. Product information. Click on it and select grouped product.
4. After selecting Grouped product as your product type, you will notice that things have changed a bit. Some areas are gone and there are new settings tabs. Fill in the product details and click Publish.
Grouped products come with certain options that must be set before continuing.
Options
Now is the time to review some of the options you can assign to your new product.
SKU or Stock Keeping Unit is a unique number that you assign to each of your products. SKU is required for item tracking. What you need to do to keep track of your inventory assign a unique SKU number to each product, whatever the type. The same applies to group products, each of which must have its own SKU.
Under additional sales service, you enter the products that will appear below your grouped product. These are yours as a trader, Recommend the purchase according to the products your customer chooses. Type, price, purpose, etc. they can be associated with. Basically, they represent products that appear under the You May Also Like… option.
when it comes Attributes section, you can do it here assign different predefined attributes to your products. For example, if you are selling the same jacket in three different colors, you must add the color attribute to each product (jacket). This is what we call variable products. This way, your shoppers will see that there are different variations of the product available.
this menu order option allows us to assign the order of the products in the menu list and to place the ones we want to highlight higher up.
there is also this Enable reviews pretty self explanatory option. We highly recommend enabling product reviews on your store, as reviews represent unique, user-generated content that’s perfect for SEO purposes.
Finally, note that unlike pages and posts where the editor serves to enter all relevant content, the only thing you can add here using the editor is the product description.
In addition to the product image, you can add other images and create a gallery. These options are located to the right of the editor.
You now have the product grouped, except it is empty. You will obviously need to add some products to this that will make up the group.
You can create a set of individual products first and then add them to a grouped product, or you can create a grouped product first and then add individual products. It’s entirely up to you. The important thing is to have the opportunity. add single product to multiple grouped products.
How to Add Single Products to a Group of Products
1. Scroll down on your product page Product information and click on linked products.
2. in Grouped products Start typing the name of the single product you want to add in the field.
3. Add all the products you want to group in this way and when you’re done update.
4. You can rearrange the order of the products by drag and drop. just don’t forget to click update again to save the changes.
Check the live page of the grouped product to see if all is well. Related products that you have added to the grouped product will be displayed next to it.
final thoughts
Grouped products are often a better choice than bundled products because you don’t impose anything on your customers. They don’t have to add more than one product to the cart if they want. Therefore, they will not feel compelled by this service and will appreciate being given freedom of choice. When they have this particular mindset, they will feel more helpful towards your business and more likely to spend their hard-earned money in your store.
Grouping and linking related products is a foolproof way to increase your sales and get your customers to spend more. Of course, it won’t work every time and for every client, but it will work many times and it will definitely pay off.
