There is no end to the methods websites use to engage their visitors and keep them coming for more, even turning a casual visitor into a paying registered user. Basically, user experience is key. if your visitors feel busyIf they feel like more than simple buyers of your content – valuable as it is – they will appreciate the experience more.
Adding interactive features (such as interactive images) to your website is a great way to engage your users. Gamifying the experience is another step in the same direction: your website is not only interactive, it’s also fun! But a game can have more benefits for your visitors than just being fun. You can use a feature like a spinning wheel. Offer your visitors special deals In an interactive environment: For example, if you offer a discount as a reward, it feels like value gained rather than value lost.
The topic of this tutorial is setting up the spin the wheel feature. But before we get down to the brass spikes on how to do it, let’s discuss the wheel spin feature in broader terms.
Spinning the wheel or wheel of fortune is a simulated game of chance. A website visitor can click it and win a prize. What sets this feature apart from the random number generator you can use for the same effect is the gamification of randomly generated results: Visitors get a feeling of interacting with the animated wheel instead of just looking at a number that appears. on their screen.
This also adds more credibility to your game of chance – your visitors will perceive an animated wheel as something less likely to be “fraudulent” than a randomly generated number (like a lottery ticket), even if they are mathematically identical. If it looks like a physical wheel, it will also feel more natural to users.
Simply put, spin the wheel can improve your visitors’ impression of your website, i.e. your website’s UX. How does it do that?
Firstly, a fun, interactive feature. It gives your visitors something to do on your website instead of just browsing or reading. This leads to more engagement and more time spent on your website overall.
Second, they offer you chance to win more paying users by offering them special deals or discounts. Typically, a non-paying user will need some persuasion before deciding to spend any money on your products or content, no matter how well-deserved they are. You can use a wheel of fortune feature. offer free samples of a new product, free issues of a magazinea free subscription period a service or discountor indeed any prize that comes to mind.
The important thing is you control the rates: although all slices of an animated wheel may appear to be of equal width, the actual probability of any outcome is up to you. Use this feature wisely, though: if “no prizes” or “better luck next time” results appear more often than reasonably expected, you risk angering and alienating your visitors with a fun feature designed to bring in more traffic. and more paying customers are your way.
Third, they a great way to collect data about your users. To avoid scams like people returning multiple times until they get the prize they like, your visitors need to sign up by filling out a form. That way, your users will know where they’re from, what type of content or products they’re interested in, what kind of deals they’re likely to accept, etc. You can learn a lot about You can also get email addresses that you can use for direct email marketing – with prior consent, which we really think shouldn’t be said.
While useful, passionflowers may not be suitable for all imaginable websites. In some cases, spinning wheels can send completely wrong message. We have a hard time seeing them as a big hit on bank or loan company websites, or websites of law firms and medical practices, or any business that actually relies on projecting an image of soundness and robustness – there’s no room to leave things to chance.
On the contrary, this feature applicable to almost any store is willing to offer a discount or special offer to a number of website visitors, and the same applies to subscription services, periodicals, and the like.
So, if you think your website could benefit from spin the wheel feature, read on. We will explain step by step installation.
We will use a plugin, WP Option Wheel, to add our spin the wheel feature. To use this plugin you will need a Mailchimp account and, as you will see shortly, a free and easy to obtain API key.
After installing and activating the plugin, you will need to configure it. Set route to Installed Plugins In your WordPress dashboard, find the WP Optin Wheel plugin from the list and click on it. Settings.
In General Settings tab, control use log file to log all users and the results of their return. You can also see that the plugin supports WooCommerce coupon integration but not in the free version we are using.
In Email Integration In the tab, you can integrate your wheels with Mailchimp in the free version and with other email and messaging services and your own WordPress database in the premium version. You need a Mailchimp API Key to use the plugin.
You can get one for free by signing up. postal chip. After submitting a valid email address, choosing a username and password Become a memberA confirmation e-mail will be sent to the address sent.
Next, you will need to activate your account by following the link in the email. Simply click i am not a robot.
Next, you need to choose your pricing plan. we will create free Plan for this show.
You will need to completely configure your profile. Simply fill in all the forms with your current and valid data.
Then, when logging in, API Keys screen. There you will need to click Generate Key button.
You will then have created a key. Simply copy.
Going back to your plugin configuration screen and paste the API key in the field below. Email Integration tab.
To create a wheel, unsurprisingly, you need: Add Wheel tab. There, you will first need to choose a theme.
Then there’s the win percentage. You can set it as high or low as you want, or leave it at the default value of 70%.
Your wheel will have 12 slices, each of which can be one piece. No Prize, Coupon Codeor connection slice. If anything less than 100 percent chance to win field will be the probability of a winning outcome (Coupon Code or Connection) will be given. Up to 100% difference means that the wheel will stop in an instant. No Prize area.
You can also fully customize text every slice and Value and Chance Make sure you have a 100% chance of winning. As you can see, even though the slices appear to have the same width to the user, the probability of distributing too many discounts or more coupons than you paid to use is negligible: You control the rates.
Next is the form. This form serves two purposes: to ensure that no one spins the wheel more than once, and to log your visitor data. This can be as simple as an email field or as complex as you want. Remember that visitors don’t like forms that take a long time to fill out.
Finally, you will come to the settings screen. It is divided into several sections.
In Content settings section, you can configure the text your visitors will see, other than the text in the slices: title, disclaimer, button text, winning text, etc.
In Design settings you can choose background pattern For your steering wheel where most options are reserved for the premium version of the plugin behavior settings The section manages when the wheel appears and reappears after a user spins the wheel.
This List settings used to subscribe to users who choose to have their address sent to a mailing list, GDPR settings manage checkbox rules, if any. then you need SAVE your wheel.
if you take a look here wheels You will see that the wheel we created in the tab is active. We can edit, delete or duplicate.
The wheel will appear as soon as a visitor reaches your website, just as you have configured it. They then send their e-mail addresses and Try your chance button. They can remove the popup by clicking it. i don’t feel lucky link below.
With a little luck, they’ll win a prize. They can follow the link you provide or request a coupon code you have configured. If they don’t, there is always next time.
Once they click i finished playing button and the popup will be removed and they will be free to browse your website.
As a result
As we’ve shown, installing a spinning wheel feature on your WordPress website is very easy and is a powerful conversion and data collection tool when used correctly. So, if you think your website could benefit from this interactive feature, go ahead and upload it. It takes almost no time and doesn’t need to cost you anything – aside from the amount you’re willing to spend on rewards.
