How to Add Facebook Pixel to Your WordPress Website?

Surely this has happened to you before: You’ve been searching for online content, like buying tickets for a concert, shopping for clothes, or keeping up with the news. After a while you go to Facebook and suddenly start seeing ads about what you were looking for before or similar. One of the reasons this happens is, Facebook Pixel: an invisible piece of code that does a lot of lifting for advertisers.

So what exactly is the Facebook Pixel? Can anyone benefit from this? Need to add Facebook Pixel to your WordPress website?

If you are running any type of WordPress website and If you use Facebook advertising, this article may interest you. Here is what we will discuss:

What is Facebook Pixel and How Does It Work?

Simply put, the Facebook Pixel is just for Facebook ads, just like Google Analytics. In a broader sense, Facebook Pixel is an analytics tool It is designed to better target and measure the effectiveness of your ad.

Facebook Pixel is actually a few lines of code that Facebook uses. Track people’s actions on the websites it’s uploaded to and collects user data to assign individual users to different target groups. These users can then be targeted by advertisers on Facebook properties such as Facebook, Instagram, WhatsApp and others.

Let’s say you’re doing research for an article or school assignment you’ve written. You open this tab, read a bunch, copy what you need, and then close the tabs and forget about it all. The next time you log into Facebook, you will suddenly be inundated. ads only for things you look at, perhaps even of the same make and model, if appropriate. This is because the websites you visit have Facebook Pixel installed.

Why Do I Need a Facebook Pixel?

If you actually use your website to sell anything, be it a product or service, and you use Facebook to advertise, Facebook Pixel will provide you with the same targeted ad that the websites in the example above have. Ads that Facebook will show to users visiting your website are now more likely to add your own adsbecause Facebook now knows that a certain user is interested in your content.

So if your visitors and buyers are Facebook users (and More than half of internet users worldwide), you have a clear economic interest in using Facebook to advertise and the Facebook Pixel to help you with that.

As we are about to show you, just add a few lines of code to your website and make Facebook do some work for you, it’s super easy and takes no time. But with the Facebook Pixel, you can do much more than that.

How to Add Facebook Pixel to Your WordPress Website Using Code

Installing Facebook Pixel on your website is easy enough. First, go near you Facebook Event Manager page. Once there, click Connect a data source.

Next, select network and click To start.

Inside Set up web events window, select Facebook pixel and click To connect.

then you need Name your pixel and optionally, Control whether your website has any easy setup options. We will name our pixel Our test pixel and keep showing you how to set up the Facebook pixel (not really) the hard way. Click after filling the form Go on.

In the next window, select Upload Code Manually.

Finally, you will get the code you need. Click copy code.

You need to copy this code to: header.php The file of your WordPress website. To do this, go to: Appearance/Theme Editor Select from your WordPress dashboard and Theme Title from the menu on the right

Find Tag and copy the code just above it, being careful not to interfere with other code. When you do, swipe right and click. Update File.

And just like that, you add the Facebook Pixel to your website. To take full advantage of it, you’ll need to know more about Facebook advertising and create actual ad campaigns to work with your Pixel, but that’s beyond the scope of this article.

How to Add Facebook Pixels to Your WordPress Website Using a Plugin

You can also use a plugin to install Facebook Pixel on your website. The plugin we will use is Your Pixelsite. But before we begin, we will need pixel id From our Facebook Event Manager. you can find in Settings tab of your pixel.

After installing and activating the plugin, go to your WordPress dashboard and you will find it in the left side menu. Set route to Your PixelSite/Control Panel.

Inside the plugin general paste the id in the tab Pixel IDs in the section, Facebook Pixel ID domain.

Then swipe right all the way to the bottom of the page and save settings.

Of course, to actually configure an event for the Facebook Pixel to watch, you need: Events tab, but as with the manual method, the precise details of Facebook ad campaigns are beyond the scope of this article.

Testing Facebook Pixels Using a Chrome Extension

If you are a Google Chrome user, once the pixel is fully installed, there is an easy way to check if your Facebook Pixel is working or to see if any Facebook pixels are active on a website you visit. To do this, you need to install a Chrome extension: Facebook Pixel Helper. Simply click add to chrome and when prompted, click add extension.

And it’s that simple, if your extension is active you will be able to see the Facebook pixels in action.

As a result

Internet advertising has come a long way since the days of banners and popups. And since Facebook is the most popular social network with a share of hundreds of millions of users, anyone who does business online will avoid even considering powerful mechanisms that don’t appear in website code. And there are no two ways – Facebook Pixel is a powerful tool.