What was the most downloaded app in Brazil in January?

There are thousands of applications available for both Android and iOS users.

But the most downloaded app in Brazil in January 2024 was Instagram, according to information recently released by the website AppMagic.

The well-known social network managed by Meta presented 6.44 million downloads at the beginning of the year alone, being closely followed by TikTokreaching the mark of 5.4 million.

Therefore, third place in the ranking goes to Gov.br, an option used to access services provided by the public authorities, with 4.4 million.

Global trend is reproduced in Brazilian territory

Download winners in Brazil in January – Image: Caio Carvalho/Canaltech/Reproduction

This partnership involving Instagram and TikTok is following a global trendsince this phenomenon has already been repeated in several countries around the world, in December 2023. Based on this, it makes perfect sense for Brazil to follow the movement started abroad.

According to App Magic, TikTok showed a 50% growth in the percentage of downloads compared to the same period last year.

Meanwhile, the results obtained by Gov.br can be justified by the implementation of several resources that require the citizen to have an active registration with it, such as SISU.

Therefore, it is normally used to facilitate account verification or modify a profile’s registration data, thus increasing its security levels.

Let’s see, then, the list containing the top 10 most downloaded applications in Brazil in January 2024:

1. Instagram (6.44 million downloads)

2. TikTok (5.4 million)

3. Gov.br (4.7 million)

4. Mercado Livre (4.3 million)

5. Shopee (3.7 million)

6. Nubank (3.6 million)

7. Whatsapp (3.2 million)

8. Capcut (3.1 million)

9. Roblox (2.7 million)

10. My Digital SUS (2.6 million)

Remembering that Meu SUS Digital, which is in 10th place, is nothing more than a revamped version of the old Conecte SUS and was made available in January by Ministry of Health.

The platform has the same services as its predecessor, plus some additional features.

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