At a time when technology is becoming an increasingly integral part of our lives, Samsung takes a bold step by opening a concept store in Santiago, Chile.
The space represents the best in modern technology and promises a shopping experience that is different from the conventional one.
Establishment of the brand aims to transform the way we buy – Image: FayerWayer/Reproduction
New shopping experiences
Located in the Tobalaba Urban Market (MUT), the Samsung store makes its presence felt with a design that mixes the classic with the futuristic.
The architectural design combines the elegance of the traditional with the audacity of the modern, thus creating an environment that captures the essence of technological progress.
It is more than a point of sale — it is an environment where visitors can interact directly with the brand’s products.
Here, they have the chance to get to know the company’s latest innovations up close, in a place designed to highlight the functionalities and qualities of each device, promoting an interactive and informative shopping experience.
Technology within everyone’s reach
Andrés Castillo, senior SES manager at Samsung Chile, highlights the company’s commitment to creating an environment where technology intertwines with creativity and innovation.
The store is not limited to the premium range, but ranges from high-end devices to more affordable options like the FE series.
The differential? Personalized service, provided by experts in the Samsung Ecosystemready to meet the unique needs of each client.
Instead, each visitor receives the attention of an experienced professional, in order to ensure that the consumer’s needs and expectations are met, whatever the budget.
The service model, which has already proven successful in Samsung stores around the world, now arrives in Santiago, aiming to take the shopping experience to a new level.
The choice of MUT as the location for the new Samsung store is no coincidence. The urban center stands out as an icon in Latin America and promises to be a meeting point for millennials fascinated by technology.
With world-class consultancies, Samsung reinforces its role in the market for user experience clientby creating a place where technology is sold and experienced.
