The long-awaited film “Barbie” is about to hit theaters and has sparked great enthusiasm among audiences and major brands. With Margot Robbie in the lead role and also as producer, the feature film promises to bring a new approach to the iconic doll.
In addition to all hype built, there is an unprecedented promotional action from Warner Bros. in partnership with Google to promote the film. Check out!
All pink
When searching for the names Barbie, Margot Robbie, Ryan Gosling or Greta Gerwig on Google, the screen is taken over by a pink glow, characteristic of the doll, coloring the entire search page.
This initiative seeks to create a different experience for users and generate anticipation for the film’s premiere.
Photo: Google/Reproduction
However, the film’s promotion was affected by the Screen Actors Guild strike in the United States. The main cast, including Ryan Gosling, who plays Ken, decided to join the strike, which directly impacted the conduct of interviews and participation in promotional events.
Despite this, pre-sales of tickets for “Barbie” have been a great success in Brazil. Driven by an aggressive marketing campaign and social media engagement, the film earned the title of biggest pre-sale in Warner Bros. history. in the country.
This achievement is significant, as it surpassed records previously set by films in the sagas.”Batman” and “Fantastic Beasts”.
Although it stars the Barbie doll and has a synopsis full of magic, it is important to emphasize that it is not a film exclusively aimed at children.
The plot follows the doll’s journey in search of true happiness after being expelled from “Barbieland” for not fitting into the imposed beauty standards. The film provides a reflection on acceptance of others and ourselves, conveying relevant messages to people of all ages.
With the debut scheduled for next Thursday (20), fans of the doll are eagerly awaiting to see this new adaptation. “Barbie” promises to enchant and thrill the public with a contemporary and captivating approach to the famous doll, consolidating its place as one of the most anticipated films of recent times.
